You've built something real. But when you explain it, people's scam detectors go off.

That’s a Messaging Crime.It’s not just about being early. It’s about sounding like you belong at this altitude. When prices moon, founders panic post. When communities surge, brands buckle. When retail returns, so do the narratives we thought we buried in 2021. Now is not the time for boring decks and investor-safe taglines. It’s time for narrative agility, category leadership, and a brand voice that could order a martini and walk away with the room. Here’s what I’m seeing:👀 Meme-forward mes...

Marlowe the Market Gremlin: emotional-support creature for cycles that don’t make sense, headlines that lie, and narratives held together by vibes.

"We're building a decentralized protocol..." Cool, but what does it DO? Stop hiding behind jargon. From the Messaging Crimes Kit.

Traditional marketing rents attention. SocialFi aligns incentives. Chaos-driven brands don’t buy reach — they build it.

Every week another Web3 project with a treasury the size of a mid-tier nation-state insists their users “just don’t get the vision.”

Visual sameness is bankrupting Web3 brands. Every day you look like everyone else, you're paying interest on attention you'll never earn back.

Corporate messaging is dying. Narrative crimes are rising. If you want mindshare, you need to break something.

Founders, we need to talk. Your latest changelog says “We’ve made some magical improvements.” Magical? This is the Messaging Crime nobody admits to: gaslighting the user.

When your wallet becomes public, founder branding stops being about vibes and starts being about alignment, conviction, and consequence.