That’s a Messaging Crime.It’s not just about being early. It’s about sounding like you belong at this altitude. When prices moon, founders panic post. When communities surge, brands buckle. When retail returns, so do the narratives we thought we buried in 2021. Now is not the time for boring decks and investor-safe taglines. It’s time for narrative agility, category leadership, and a brand voice that could order a martini and walk away with the room. Here’s what I’m seeing:👀 Meme-forward mes...

🎷 ETH at $4600 & the Messaging Crime That Still Slaps CryptoJazzHands collector's edition — posted here for the real ones. We hit $4600 and the martinis are back on the menu. Not because we didn’t believe… but because messaging matters more when the market's got momentum. 📉 When it’s down? Everyone’s suddenly a philosopher. 📈 When it’s up? Everyone forgets they ever hired a vibes-based growth advisor and called it “strategy.” Here’s the truth: ETH at $4600 doesn’t fix your funnel. It just ...

The deck said “modern and timeless.” The moodboard had grit. The logo? Clean. Solid. Forgettable. And then nothing changed. Because it was never about the logo. It was about the panic. The lack of signal. The refusal to say the thing everyone’s avoiding. This wasn’t a rebrand. It was an expensive silence in a slightly different font. Founders: if you’re trying to say something real, you don’t need a visual identity first.