Founders, we need to talk. Your latest changelog says “We’ve made some magical improvements.” Magical? Did you hire a sorcerer, or did you finally fix the race condition that’s been nuking your power users’ revenue?

This is the Messaging Crime nobody admits to: gaslighting the user.
Downplaying breaking changes. Dressing up bug fixes as gifts. Pretending the user doesn’t need to relearn a workflow you quietly rewired at 2am.

Here’s the truth:
When the comms are written in marketing sparkle and the pain is felt by operators, you’re not “crafting a narrative.” You’re eroding trust.

Let’s fix it with a simple, operator-approved framework:

1. What changed?
Be specific. No vibes.

2. How does it save the user Δt or Δ$?
If there’s no utility, why are you announcing it?

3. What do they need to do right now?
Spell out the action. No mysteries.

Your past self — the one screaming into a ticket queue at your last startup — deserved better comms. So do your users.

Delete “excited.” Delete “magical.”
Tell people what actually changed.

That’s not marketing.
That’s survival.

Founders, we need to talk. Your latest changelog says “We’ve made some magical improvements.” Magical? Did you hire a sorcerer, or did you finally fix the race condition that’s been nuking your power users’ revenue?

This is the Messaging Crime nobody admits to: gaslighting the user.
Downplaying breaking changes. Dressing up bug fixes as gifts. Pretending the user doesn’t need to relearn a workflow you quietly rewired at 2am.

Here’s the truth:
When the comms are written in marketing sparkle and the pain is felt by operators, you’re not “crafting a narrative.” You’re eroding trust.

Let’s fix it with a simple, operator-approved framework:

1. What changed?
Be specific. No vibes.

2. How does it save the user Δt or Δ$?
If there’s no utility, why are you announcing it?

3. What do they need to do right now?
Spell out the action. No mysteries.

Your past self — the one screaming into a ticket queue at your last startup — deserved better comms. So do your users.

Delete “excited.” Delete “magical.”
Tell people what actually changed.

That’s not marketing.
That’s survival.