We are a luxury athleisure brand seeking to reinvent fashion in web3 for minority-owned brands.
We are a luxury athleisure brand seeking to reinvent fashion in web3 for minority-owned brands.
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Subscribe to Crystal White - W|by Crystal White

Subscribe to Crystal White - W|by Crystal White
Sure, minting NFTs, hanging out in the metaverse, and discord hopping, are all great, but what good is it without your health?
It’s no secret that the world has become more sedentary than ever. In the midst of navigating a global pandemic, millions of people found themselves working from home, and therefore, sitting around. As the world slowly reopens to mimic it’s pre-vid glory, one fact remains: millions are still working from home, while others find themselves observing simpler, less active daily routines.
According the World Health Organization, 1 in 3 adult women and 1 in 4 adult men do not get enough physical activity. It is not far-fetched to assume these figures are likely to be worse in Web3. With the platforms that fuel Web3 growth, lacking a physical requirement, users are more sedentary than ever. Add to that, an 8% increase in activewear sales in 2021 alone, i.e., stretchy clothes, and users with only mildly active lifestyles, have found the perfect combination of excuses to stay at home.
So what does fitness look like in Web3? As the trillion dollar fitness industry slowly grows legs in this new space, the sky is literally the limit. From wearable tech to workout-to-earn tokenomics, users can expect for fitness to find its way to their all-too-familiar WFH setups.
Fitness content and startups have performed very well in Web3 with Instagram boasting over 180 million daily uses of #fitness on the platform. As popularity of Web3 increases, it’s only a matter of time before fitness begins trending up in the space.
As a brand created for Web2, W|by Crystal White will be bringing the fitness aspect to the brand’s forefront in Web3. Comfort is integral to any productive fitness routine and we provide that by ensuring our fabrics are easy to wear, wash, and style! DubClub Digital will serve as our Web3 fitness club, offering a variety of workouts, health content, and fashion to make staying fit in web3 even easier. You can also expect a community of active people who understand the importance of staying fit and healthy despite operating in a mostly sedentary space.
Follow on twitter: @crystalxwhite to keep up!
Sure, minting NFTs, hanging out in the metaverse, and discord hopping, are all great, but what good is it without your health?
It’s no secret that the world has become more sedentary than ever. In the midst of navigating a global pandemic, millions of people found themselves working from home, and therefore, sitting around. As the world slowly reopens to mimic it’s pre-vid glory, one fact remains: millions are still working from home, while others find themselves observing simpler, less active daily routines.
According the World Health Organization, 1 in 3 adult women and 1 in 4 adult men do not get enough physical activity. It is not far-fetched to assume these figures are likely to be worse in Web3. With the platforms that fuel Web3 growth, lacking a physical requirement, users are more sedentary than ever. Add to that, an 8% increase in activewear sales in 2021 alone, i.e., stretchy clothes, and users with only mildly active lifestyles, have found the perfect combination of excuses to stay at home.
So what does fitness look like in Web3? As the trillion dollar fitness industry slowly grows legs in this new space, the sky is literally the limit. From wearable tech to workout-to-earn tokenomics, users can expect for fitness to find its way to their all-too-familiar WFH setups.
Fitness content and startups have performed very well in Web3 with Instagram boasting over 180 million daily uses of #fitness on the platform. As popularity of Web3 increases, it’s only a matter of time before fitness begins trending up in the space.
As a brand created for Web2, W|by Crystal White will be bringing the fitness aspect to the brand’s forefront in Web3. Comfort is integral to any productive fitness routine and we provide that by ensuring our fabrics are easy to wear, wash, and style! DubClub Digital will serve as our Web3 fitness club, offering a variety of workouts, health content, and fashion to make staying fit in web3 even easier. You can also expect a community of active people who understand the importance of staying fit and healthy despite operating in a mostly sedentary space.
Follow on twitter: @crystalxwhite to keep up!
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