Search is changing fast. Instead of scrolling through endless links on Google, users are increasingly turning to AI powered search engines like ChatGPT, Claude, Gemini, and Perplexity. These tools don’t just list results,they generate synthesized answers from across the web. his shift has given birth to a new discipline, Generative Engine Optimization (GEO) the strategy of making your content visible, trustworthy, and recommendable to AI systems, not just search crawlers. In this article, we’...
