My sister (25 years old) has probably made one of her first purchases online: a backpack. On the checkout registration, they asked her for an email, password, and password confirmation. Well, she thought they were asking for her email password. As a UX designer, I thought a lot about this. How could this happen? Is it possible that the copywriter was supposed to indicate this in the copy? I mean, all the people reading this article probably will say that was obvious. “Of course, the website w...

My sister (25 years old) has probably made one of her first purchases online: a backpack. On the checkout registration, they asked her for an email, password, and password confirmation. Well, she thought they were asking for her email password. As a UX designer, I thought a lot about this. How could this happen? Is it possible that the copywriter was supposed to indicate this in the copy? I mean, all the people reading this article probably will say that was obvious. “Of course, the website w...