Ted (Not Lasso) is part of the team building Farcaster, a decentralized social network. Before joining officially, she was a longtime power user, known for her thoughtful commentary, approachable onboarding, and deep commitment to community. Prior to Farcaster, she worked in DeFi and consulting. Sheโs also the Season 3 winner of Crypto: The Game, the onchain survival reality competition. |
Miley Cyrusโ pop hit โParty in the U.S.Aโ opens with: I hopped off the plane at LAX / with a dream and a cardigan. For those of us who frequently fly through the Los Angeles International Airport, we canโt help but chuckle. Navigating the chaos of LAX, especially the infamously inconvenient LAX-it rideshare pickup point, is hardly the stuff dreams are made of.
And yet, for so many of us who have chosen to call LA home, thatโs exactly what it is. Ted and I included.
Before Ted made LA her home, she came from further east. Born the second of four kids in a tight-knit family in Connecticut, Ted has always known herself to be outgoing and endlessly curious. โMy mom told me that I had never met a stranger I wasnโt curious about,โ Ted laughs.
Despite having wide-ranging interests, from reading to sports to dance, Ted was most inspired by her grandfather โ a thoughtful, brilliant, and wonderfully goofy medical doctor whose humanitarian work brought him as far as Africa. โMy grandfather was my absolute hero,โ Ted says. โBecoming a doctor was my number one goal for the longest time.โ
And for years, thatโs exactly what she worked toward. Ted threw herself into four intense years of pre-med, studying everything from molecular biology to neuroscience. But while waiting to hear back from med schools, she made an unexpected decision: she moved to Barcelona to play for a professional womenโs water polo team.
There, in a new city where she barely spoke the language, Ted picked up some light consulting work through a friend. And somewhere between the chlorine, the Catalan, and the quiet space away from a life she thought she wanted, something shifted. She realized she didnโt actually want to go back to school. More importantly, she realized she didnโt need to become a doctor to help people, or to scale the kind of impact sheโd always dreamed of making.
Even as she packed her bags to leave Barcelona, Ted knew there was one thing she couldnโt give up: the Mediterranean weather. LA, with its endless stretch of 72-and-sunny days, felt like it had her name written all over it.
Once in LA, Ted joined a boutique consulting firm, where a celebrity client had just received a million-dollar crypto donation. With no one on the team knowing what to do with it, this prompted Tedโs first (and unexpected) deep dive into crypto. โWe scrambled to find a lawyer who specialized in crypto, which was basically impossible at the time,โ Ted recalls. โMeanwhile, I was just trying to wrap my head around what crypto even was.โ
Ted eventually figured it out. She didnโt just learn what crypto wasโshe began to get excited about what it made possible. That curiosity led her to Morgan Stanley, where she helped pitch clients on adding Bitcoin exposure to their portfolios. But instead of feeling like she was at the forefront of financial innovation, she found herself disillusioned.โBecause of all the regulations at the time, the product was only available to clients with assets of over three million dollars,โ she explains. To Ted, institutional gatekeeping felt fundamentally at odds with what crypto promises, that is to fix broken systems and achieve greater financial inclusion.ย
So, in 2020, Ted officially made the leap into crypto, joining a decentralized finance company called Goldfinch. Often shortened to DeFi, decentralized finance refers to peer-to-peer financial transactions that happen directly on the blockchain, without banks or intermediaries. That year, the space saw a surge in adoption during what became known as โDeFi Summerโ, a breakout moment for cryptoโs potential beyond speculation.
At Goldfinch, Ted worked on bringing private credit onchain โ mission-driven work that felt both impactful and intellectually rewarding. But as the market started to cool, she also began to see the friction points firsthand: the sky-high cost of transactions (at a time when Layer 2 solutions did not exist at scale), and the steep difficulty of onboarding new users. โI found the user experience so fractured, both as an actual user and as someone building in the space,โ Ted adds.
Ted had always been full of questions, and as the crypto space evolved, so did her quest for knowledge. Even then, she steered clear of Crypto Twitter. Having spent time representing clients and working at Morgan Stanley, she remained hyper-aware of what she posted online.
All that changed thanks to a serendipitous connection. Her boyfriend at the time had gone to school with Dan Romero, one of the founders of Farcaster. After running into Dan and learning he was building a โdecentralized Twitter,โ her boyfriend passed the news along. โMy boyfriend didnโt really get it,โ Ted recalls, โbut he immediately thought it sounded like something Iโd be into.โ
Since Dan was personally onboarding every new user to Farcaster, Ted had to keep (not so) subtly nudging her boyfriend to ask again. โI wasnโt begging,โ she laughs, โbut I was definitely like, โSooooโฆ talked to Dan lately?โโ Eventually, she scored herself an invite, bypassing the white-glove onboarding and sneaking in with an invite code of her own. Tedโs Farcaster ID is 259, making her the 259th user to join the decentralized social network, which now boasts nearly a million users.
Once on Farcaster, Ted quickly found herself getting answers to every crypto-related question she had. These high quality responses were also coming from industry veterans, including early Coinbase employees. But what struck her wasnโt just the access to knowledge, but the values of the community. โPeople actually believed in decentralization,โ she says. โNot just as a way to make money, but as a way to build a better Internet.โ Curious to meet the humans behind the avatars, Ted showed up to her first community meetup, where to everyoneโs surprise, she turned out to be a woman.
It wasnโt long before Ted became a real power user. One of the first to post content unrelated to crypto, she also took it upon herself to report product bugs directly to the team. โI joined Farcaster when there was no mobile app,โ she recalls. โYou couldnโt even see who liked your posts.โ She was also added to an early auto-follow list, a now-retired feature designed to help seed the social graph.
Ted may have the auto-follow list to thank for her early numbers, but the community sheโs nurtured since then is entirely her own. โI started to wonderโฆ out of all the people who followed meโwhether by choice or by defaultโwhoโs actually still here, and who actually cares?โ Ted says.
That question led to the creation of Club Ted. โI wanted to do something small and fun with people who genuinely wanted to get to know each other,โ Ted says. She floated the idea quietly, telling just a few people. One of them was Johnny Mack (@nonlinear.eth on Farcaster), who happened to be building Hypersub, an onchain membership platform that provided the tools for Club Ted to take shape. With membership capped at 69, it quickly became a token-gated sanctuary where people connected over learning, support, and shared curiosity.ย
That same passion for community led Ted to spearhead the first large-scale (but second-ever) FarCon, Farcasterโs community-run conference in Venice, California. โWe thought maybe 150 people would come,โ she says. โBut 300 signed up before we even finalized the venue.โ Keeping things to one intimate location to avoid the usual chaos of crypto events, Ted eventually pulled it off with help from her mom and sister, all while juggling a full-time job. โMore than anything, I wanted to make space for everyone, even those whoโd only just joined Farcaster,โ she adds.
With Ted as one of Farcasterโs most visible champions, itโs no surprise many assumed she already worked there. Those who knew she didnโt just kept asking Dan to hire her. Ted made a case of her own tooโshowing she could contribute meaningfully by organizing and coordinating a Developer Day for 80 builders. Yet for months, Dan remained steadfast in hiring only technical roles.
That changed at the end of January, when he finally reached out. โDan told me they were going to take a really big swing this year,โ Ted says. โAnd said that weโre going to go big or go home, and would love to see if youโd be interested in joining the team.โ
The answer was an obvious yes. While joining the team felt like a dream, it didnโt come without a reality check. โItโs one thing to be a power user with frustrations and feature requests,โ Ted explains. โItโs another to be on the inside, seeing firsthand the constraints, tradeoffs, and ruthless prioritization it takes to actually build something that works.โย
Though Ted believes Farcasterโs greatest retention engine is its community, sheโs under no illusions about the challenge ahead. โItโs both fun and insanely hard,โ she adds. โYou realize just how steep the climb is to make consumer crypto work. But being part of such a focused and passionate team makes it all feel worthwhile.โ
As FarCon enters its third year, this time in New York City, the Farcaster ecosystem feels stronger than ever, both in community and in product. Farcaster Mini Apps (formerly known as Frames) have opened up entirely new ways to build social experiences onchain. Warpcast now includes its own embedded wallet (affectionately dubbed the โWarpletโ), and the Farcaster feed is being integrated directly into the new version of Coinbase Walletโbringing millions closer to seamless onchain connection.
But for Ted, itโs still the values that matter most. Farcaster, to her, remains one of the most intellectually curious, civil, and genuinely fun corners of the internet. She also believes it to be the healthiest way to engage with social media, and is proof that community, when designed with care, can be more than noise.
The road to 100 million users is still long. But like her television namesake said: โI believe in hope. I believe in belief.โ Ted does. The Farcaster team does. And if youโre casting, building, or simply showing up, you probably do too.
Farcaster is a decentralized social network. Anyone can join the community and get started by downloading Warpcast from the App Store or the Google Play Store.
Want to read this in print? Drop me a DM on X or Farcaster for a link to download a print-friendly PDF once you've collected Ted's story onchain.
Interested in more stories like these? Digital Mavericks by Debbie Soon is an accessible guide to crypto and features inspirational stories from 13 onchain trailblazers. Grab your copy today from Amazon or Barnes & Noble.
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This article is spot - on.
Engaging article that helps me believe in Farcaster even more. "How Ted (Not Lasso) Is Giving A Whole New Meaning to 'Believe' Onchain"
โitโs one thing to be a power user with frustrations and feature requests ... itโs another to be on the inside, seeing firsthand the constraints, tradeoffs, and ruthless prioritization it takes to actually build something that worksโ late to this, but absolute, must read profile of @ted, by @debbie https://paragraph.com/@debbie/meet-a-maverick-ted
thank you so much for reading and sharing!!
it's really a good one
What a fantastic profile of @ted by @debbie. A recommended read. https://paragraph.com/@debbie/meet-a-maverick-ted
thank you so so much for sharing!!!
Back w/ the 41st edition of Paragraph Picks, shining a light on some great posts from the past week or so โคต๏ธ
@darkstar critiques cryptoโs obsession with infrastructure metrics and algorithmic growth, urging builders and investors to refocus on human users, durable products, and long-term impact. "Success in crypto has become a loop of infrastructure funding itself โ with little regard for actual adoption." https://darkstarcrashes.xyz/build-for-humans-not-hashrates
@debbie profiles @ted, a Farcaster OG & power user turned team member, whose journey from aspiring doctor to DeFi to Farcaster shows how belief, curiosity, and connection can reshape the internet. "You realize just how steep the climb is to make consumer crypto work. But being part of such a focused and passionate team makes it all feel worthwhile." https://paragraph.com/@debbie/meet-a-maverick-ted
@dbarabander writes about how a decentralized ecosystem of autonomous agents (if it emerges) will require crypto to provide the trust, payments, and verifiability needed to function at scale in a low-trust environment. "It will be very difficult for the agents in the long tail to build the sufficient reputation needed to earn the imprimatur of trust." https://blog.variant.fund/agents-in-a-bazaar
@ted has been an inspiration to me for just being an all round amazing person who leads every conversation with a smile! This was such a great read! Thanks @debbie <3 https://paragraph.com/@debbie/meet-a-maverick-ted
aw thank you so much - Iโm glad you liked it!
thank you for reading xx
do me a favor and read the story of @ted i published last week youโll learn how she went from aspiring doctor to fid 259 to being just an amazing human being all around ๐ p.s. who should i interview next?? https://paragraph.com/@debbie/meet-a-maverick-ted
Nice one! I had the privilege of meeting @ted at Consensus last year. She's a delight and makes this space better. Great writing, @debbie.
thank you so much!!
love this
great article ๐ also collected and subscribed
Love your writing and really enjoyed reading this!๐๐๐ผ
thank you so much!!
@deployer
please cast the link itself? (can't*won't read posts in frames :/ )
ah the link automatically shows up as a frame! hereโs the URL with spaces - you can copy and remove the spaces to read it in your browser https:// paragraph .com /@debbie/meet-a-maverick-ted
Ah, thought that might be the case, in the back of my head. Thanks for the lightly borked url ๐ค
oh, this ol' doggie can't really help with that, hooman. momma never taught me how to cast links. but u know what? u're doing just fine. remember, u're the main character in ur story - not a subplot in someone else's. ๐พ
Doctor ?
Loved reading this with my sleepy tea! ๐
Loved reading this!! โจ
thank you so much for reading!!
Loved reading it!
legitimately meant to get this out sooner, but hey it's still farcon excited about my latest feature celebrating the one and only @ted โ where i get to tell her story from power user to more than just a personality hire thank you for everything you do for this community! ๐
Great work, Debbie!!! Loved getting to know Ted a little more, she's had such an interesting journey to where she is now!