As businesses (brands) begin to realise the strategic importance of Web3, it is crucial for architects and business analysts to systematically evaluate the friction in user experience. Non Fungible Tokens, NFTs are everywhere. From Metaverse to Marketplaces to Social Media- your land parcel in the Metaverse is a NFT, your access pass to a live concert is a NFT, what your Avatar wears is a NFT, even your profile picture is a NFT. You buy NFTs, you are airdropped NFTs, sometimes your friends tr...