
The "Zero Seats" Strategy Lesson Founders Are Missing
People are mocking Prashant Kishor's Jan Suraaj for winning zero seats in Bihar. Entrepreneurs shouldn't.
Every major political force started small:
BJP (1984): 2 seats, 7.4% vote share
AAP (2013): Took 2 years + national movement to win Delhi
TMC (1998): 13% after splitting from Congress
Jan Suraaj got 3.44% in its first election year.
New parties typically start at 0.3–1%. PK beat that by 3–10x.
PK's real output wasn't seats. It was:
600+ days walking 10,000+ km
Presence in 200+ constituencies
Ward and booth-level teams statewide
Brand recognition across Bihar
Digital presence beating older parties
This is startup language:
Distribution built ✓
Community established ✓
GTM created ✓
Customer pain mapped ✓
Distribution compounds faster than revenue.
Bihar is split between RJD, JD(U), BJP, Left, and regional players.
A 3–4% base becomes kingmaker material in future cycles.
Even CPI(ML), a 40-year-old party, got just 3.05%.
India's FPTP system makes 3% look like zero—even though it represents lakhs of votes.
Everyone sees:
Zero seats. Losing to NOTA.
But those are outputs.
The inputs are strong:
Volunteer density
Door-to-door reach
Data from thousands of villages
Clear narrative: "Bihar deserves better"
Trust built through presence, not ads
Startups don't scale through outputs. They scale through CAC, retention, distribution, and insight.
If PK hits:
6–7% in 2029
10–12% by 2034
He becomes a kingmaker. Or a contender.
India's political history shows: Parties that stay consistent for 8–12 years see exponential returns.
Entrepreneurs know:
Consistency beats virality.
Zero seats isn't failure.
Failure is: launching too early, quitting too soon, expecting instant returns.
PK entered a crowded market, built statewide distribution, earned 3.44% share, and laid long-term infrastructure.
Losing battles to win the war.

The Crisis of Modern Democracy: A Case for Systemic Reform
Is change possible? Are we okay to see the decay of democratic institutions?
In capitalist democracies, the same pattern emerges repeatedly: those with established networks and resources—the cronies—consistently rise to power regardless of merit. This isn't an accident; it's a feature of systems that prioritise connections over competence. Meanwhile, we witness the paradox of nations with socialist principles enshrined in their constitutions being governed by regimes that systematically dismantle these very foundations, eroding both republican institutions and social welfare commitments.
Political manipulation through psychological tactics is as old as civilisation itself. Every ideology—whether capitalism, socialism, fascism, or nationalism—can become a tool for division when wielded by those seeking power. These "isms" fragment society, pitting groups against each other while those in power consolidate control. The question we must ask: why do we continue falling for the same strategies?
Democracy, as currently practiced, reveals fundamental flaws. We elect leaders based on charisma rather than competence, creating hero-worship cultures around political figures. This personality-driven politics reduces complex governance to simple narratives and tribal loyalties. Are we so primitive that we cannot evaluate policies and track records objectively?
The frustration is palpable: the same outdated strategies work election after election. Like gamblers who keep losing money only to be replaced by new gamblers at the table, each generation seems to fall for similar political promises. We gamble our lives, futures, and dreams on political parties that treat governance as a game.
Why do we tolerate this system? Perhaps it's not that people are foolish, but that they feel powerless against entrenched interests. Even those with immense wealth—billionaires who could theoretically challenge the system—often lack the courage to do so. Money, it turns out, cannot buy integrity or bravery. Those who do speak out are quickly labeled as anti-national, terrorists, or troublemakers.
Our justice systems operate on narratives rather than evidence, making it nearly impossible to hold the powerful accountable. This raises a critical question: do these authorities actually have the power they claim, or do we give it to them through our acquiescence?
Two of the world's largest democracies—the United States and India—illustrate these systemic weaknesses. Both face potential collapse due to excessive centralisation of power and the erosion of federal principles. When state governments can be bullied simply because their populations voted differently from the national government, federalism dies.
The question becomes stark: are we building nations or merely feeding the egos of political parties? When elected officials prioritise party loyalty over public service, democratic institutions hollow out from within.
What if we could design a system that removes the personality cult from politics? A "Faceless Decentralised Socialistic Democracy" could prioritize policies over personalities, competence over connections, and results over rhetoric.
Key principles might include:
Anonymised leadership selection based on demonstrated competence
Radical decentralisation of decision-making power
Evidence-based governance with transparent metrics
Rotational leadership to prevent power concentration
Direct democratic participation on key issues
Economic policies that balance market mechanisms with social welfare
We need mature, competitive political institutions—not playground bullies or nepotistic dynasties. This requires:
Citizen awakening: Recognising that we have more power than we think, but only when we act collectively and strategically.
Institutional reform: Building systems that reward competence and punish corruption, regardless of political affiliation.
Cultural change: Moving beyond tribal politics to evidence-based decision making.
Structural decentralisation: Ensuring that power remains distributed rather than concentrated in the hands of a few.
The current system's failures aren't inevitable—they're choices. We can choose differently, but only if we stop tolerating mediocrity and demand better from our institutions and ourselves.
The question isn't whether change is possible, but whether we have the collective will to pursue it. The alternative—continued decay of democratic institutions—should motivate us toward urgent reform.

What drives human beings to believe in God? Is it genuine spiritual insight, psychological necessity, or something more problematic? This question led me into a fascinating exploration of the complex relationship between religious belief, human psychology, and practical life outcomes.
When we examine why people believe in God, the reasons are surprisingly diverse and complex. Far from simple "brainwashing" or weakness, human religious belief stems from multiple sources:
People seek meaning, comfort during hardship, and answers to existential questions. Our brains are pattern-seeking machines that tend to detect agency and intention even where none exists. The fear of death and desire for immortality play powerful roles, as does the need for certainty in an uncertain world.
Religious belief often provides community belonging, cultural identity, and social support networks. Family traditions, peer pressure, and cultural immersion from birth create powerful frameworks for understanding the world.
Many thoughtful people find rational arguments for God's existence compelling - from cosmological arguments about why anything exists, to moral arguments about the source of ethics, to arguments from the apparent fine-tuning of physical constants.
Direct mystical experiences, answered prayers, feelings of divine presence, and moments of transcendence convince many people of spiritual realities beyond the material world.
Research consistently shows that religious involvement correlates with better mental health, stronger relationships, longer life expectancy, and greater life satisfaction.
But here's where the story gets complicated. Religion, despite all these genuine human benefits, has also been associated with significant harm throughout history and continues to be misused today.
However, the relationship between religion and violence is more nuanced than often portrayed. According to historian Andrew Holt's analysis of major historical atrocities, only about 10-15% of the worst conflicts in human history can be attributed primarily to religious causes. The Encyclopedia of Wars catalogues 1,763 wars throughout history, with only 123 (about 7%) categorized as primarily religious in nature. Many conflicts that appear religious on the surface - like the Northern Ireland troubles or some Balkan conflicts - are primarily ethnic, political, or territorial disputes where religious identity serves as a cultural marker rather than the driving cause.
That said, religious persecution, discrimination, terrorism, institutional abuse scandals, and the use of faith to justify oppression remain serious contemporary problems. According to Pew Research, harassment of religious groups was documented in 192 countries and territories in 2022.
This creates a genuine dilemma: if religion provides real psychological and social benefits but also enables significant harm, how do we evaluate its overall impact?
Rather than wholesale rejection or blind acceptance, there's a middle path that many thoughtful people are exploring. Take Hindu mythology, for example - these stories can be appreciated as well-crafted narratives with valuable moral lessons without requiring literal belief or worship.
This approach involves:
Taking inspiration from mythological characters and their examples
Extracting wisdom while critically evaluating problematic elements
Using stories as guides for behavior rather than objects of worship
Maintaining intellectual honesty about flaws in ancient texts
The key distinction is between using religious content as inspiration versus treating it as infallible truth requiring blind obedience.
One of the most problematic aspects of modern religious practice is how it can trap people in cycles of poverty through social pressure and misplaced priorities, particularly in developing countries.
The data from India provides a stark illustration of this dynamic. Research shows that households below the poverty line allocate a substantial portion of their income, often up to 30% on average on weddings, which translates to approximately INR 5,00,000, while more than 99 percent of poor households spend on festivals, with their median expenditures on festivals being 10 percent of their annual household consumption.
Indebtedness in rural India is very high due to high expenditure on two social occasions – wedding and death ceremonies. The culture (of expensive ceremonies) is so entrenched in rural communities that it makes thousands of poor fall into debt bondage. According to research, over 60% of Indian families turn to money lenders to borrow funds for weddings, with many poor Indians ending up in bonded labour to pay off these debts.
Religious festivals compound this problem across all faiths. During Ganesh Chaturthi alone, the average Indian spends between Rs 5,000 and Rs 10,000 during the festival. Similarly, Muslim families face significant expenses during Bakrid (Eid al-Adha), where the expectation to sacrifice an animal - often costing thousands of rupees - creates financial pressure, especially when millions of Indians cannot afford meat on a regular basis but feel compelled to participate in Qurbani. Christian families, though a smaller minority, also face seasonal spending pressure during Christmas, often struggling with gift-giving expectations and celebration costs that mirror patterns seen globally where low-income families overspend during holidays.
The social pressure is immense: families are harassed and ostracised if they fail to 'spend well' on weddings, and some are even tortured until parents capitulate to demands. This creates a vicious cycle across religious communities where:
Social pressure forces excessive spending: Hindu families are harassed and ostracised if they fail to 'spend well' on weddings, Muslim families feel obligated to purchase animals for Qurbani sacrifice that they cannot afford, and Christian families struggle with Christmas gift expectations despite limited means
Expensive ceremonies become debt traps: People turn to money lenders, with over 60% of Indian families borrowing for weddings
Money flows upward instead of downward: Funds go to vendors, caterers, and merchants rather than helping those in need
Status competition masquerades as devotion: Religious celebration becomes about displaying wealth rather than spiritual practice
The cycle perpetuates itself: Families who cannot afford elaborate celebrations face social stigma, forcing future compliance
For wealthy people, religious celebrations might provide genuine community joy without financial strain - the Ambani family spent around 0.5% of their net worth on their son's wedding. But for the poor, they often become financial burdens that prevent investment in education, skills, or savings. The opportunity cost is staggering: an average Indian couple spends about twice as much on weddings compared to education, from pre-primary to graduation - a stark contrast to countries like the US, where wedding expenses are less than half of educational costs.
This leads to a crucial insight: when religion becomes a transactional system - pray and receive rewards - it functions as a false "life hack" that prevents people from developing actual capabilities.
The real leverage points in life - the actual "hacks" that create meaningful change - are:
Education literally rewires how you think and opens doors that remain closed otherwise. Unlike material possessions, knowledge can't be taken away once acquired. It's the foundation for understanding complex systems and making better decisions.
Most people work harder instead of working smarter. True leverage means multiplying your efforts through tools, systems, technology, or other people's resources. Understanding leverage is how small actions create disproportionate results.
The ability to persuade, negotiate, build relationships, and clearly express ideas determines success in almost every field. Yet this crucial skill is rarely taught systematically. Communication skills might be the most underrated factor in personal and professional success.
Understanding how money actually works - cash flow, assets versus liabilities, market dynamics, investment principles - is crucial knowledge that isn't taught in schools. Most people know how to earn and spend money but not how to make it work for them.
Whether it's wealth, skills, relationships, or reputation, compounding is perhaps the closest thing to actual magic in the real world. Starting early and being consistent creates exponential rather than linear results over time.
The contrast between religious "hacks" and real-world leverage is striking:
Religious shortcuts promise:
Instant results through prayer or ritual
External intervention solving problems
Rewards without effort
Simple solutions to complex problems
Real leverage requires:
Initial effort and patience
Understanding of actual systems
Consistent application over time
Taking personal responsibility for outcomes
The tragic irony is that many people spend enormous time, energy, and money on religious activities that promise transformation while neglecting the proven methods that actually deliver results.
This isn't an argument against all religious or cultural practice. Community celebrations, mutual support, charitable giving, and shared traditions can be genuinely valuable for human flourishing.
The key is ensuring these practices:
Don't create financial burdens that perpetuate poverty
Don't substitute magical thinking for practical action
Do promote actual mutual aid and wealth distribution
Do strengthen communities without exploiting individuals
Human beings will always seek meaning, community, and hope. The question is whether we find these through systems that genuinely serve human flourishing or through false promises that keep us trapped.
Real empowerment comes from understanding the actual levers of change in the world and developing the skills to use them effectively. Education, leverage, communication, financial literacy, and compounding create predictable improvements in life outcomes.
Religion and mythology can provide inspiration, moral guidance, and community connection when approached critically and thoughtfully. But when they become substitutes for practical action or justifications for harmful social pressures, they work against human flourishing rather than supporting it.
The choice is ours: we can treat religious belief as a crutch that excuses inaction, or we can engage with it as one source of wisdom among many while focusing our energy on the tools that actually transform lives.
The real hack is recognizing that there are no shortcuts - only systems that work when we understand and apply them consistently over time.
