Disco.xyzDIDs 101 with Disco
IntroductionWhat do you think of when you hear the word “identity”? Do you think of usernames and passwords? Do you think of your name or your nickname? How about how you express yourself? Maybe it has something to do with your culture, or family, or a particular group you belong to. Ask 100 people and you will get 100 different answers to the question of “what is identity”? No matter how you answer this question, an identity requires at least one “identifier”, if not more. You can think of a...
Disco.xyzCampaigns, An Experiment: Credential Claim Links
Campaigns is a conceptual experiment for exploring how issuers can create their own claim links/pages for anyone–or those who meet specific criteria–to claim a credential. Shout out to @carlfairclough for pulling this initiative together.Campaigns, An Experiment: Credential Claim LinksWe often ask ourselves:“Why would somebody want to create a data backpack?” “How do we encourage people to take control of their own data - knowing that value and consent are on the line?”We’re focused on empowe...
Disco.xyzBuilding Connected Audiences with Disco
Web2 businesses thrive on massive data engines, continuously collecting and analyzing data to thoroughly understand their customers and optimize their business operations. While some of these practices have violated user data privacy rights and explicit laws, the concept of utilizing data to understand customers is not going anywhere. In fact, data-driven customer acquisition is crucial for any business to achieve profitable scale; an ongoing challenge for blockchain businesses and an obvious...
Disco is your identity for the Metaverse. Learn more here: https://disco.xyz/
Disco.xyzDIDs 101 with Disco
IntroductionWhat do you think of when you hear the word “identity”? Do you think of usernames and passwords? Do you think of your name or your nickname? How about how you express yourself? Maybe it has something to do with your culture, or family, or a particular group you belong to. Ask 100 people and you will get 100 different answers to the question of “what is identity”? No matter how you answer this question, an identity requires at least one “identifier”, if not more. You can think of a...
Disco.xyzCampaigns, An Experiment: Credential Claim Links
Campaigns is a conceptual experiment for exploring how issuers can create their own claim links/pages for anyone–or those who meet specific criteria–to claim a credential. Shout out to @carlfairclough for pulling this initiative together.Campaigns, An Experiment: Credential Claim LinksWe often ask ourselves:“Why would somebody want to create a data backpack?” “How do we encourage people to take control of their own data - knowing that value and consent are on the line?”We’re focused on empowe...
Disco.xyzBuilding Connected Audiences with Disco
Web2 businesses thrive on massive data engines, continuously collecting and analyzing data to thoroughly understand their customers and optimize their business operations. While some of these practices have violated user data privacy rights and explicit laws, the concept of utilizing data to understand customers is not going anywhere. In fact, data-driven customer acquisition is crucial for any business to achieve profitable scale; an ongoing challenge for blockchain businesses and an obvious...
Disco is your identity for the Metaverse. Learn more here: https://disco.xyz/
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This market cycle is a triumph of protocol scaling: abundant, commoditized blockspace subsidized across dozens of new chain environments offer a viable way forward for the Ethereum world and beyond.
As chains scale and seem product-market fit with sustaining demand for blockspace, developers of consumer-facing apps continue to be faced with common challenges like distinguishing genuine users from bots, discovering high-potential leads across different protocols/ecosystems, and engaging new users based on composable trust (such as KYC Proofs).
The current state of onchain discovery and identity verification is fragmented, localized, costly to assess and complicated to compile. Most interfaces built to examine onchain data are optimized for block exploration or asset distribution, and offer limited actionable insights about the common traits, preferences, psychographics or capabilities of a segment of addresses.
The memes of “Web3 Identity,” “blockchain identity” and “onchain identity” are derived from a collection of technical, social and logistical opportunities to more easily define access controls based on user capabilities.
At Disco, when we talk about applying identity data insights to make better business decision, we mean that we see opportunities to create and learn from holistic data sets about users that:
Logically centralize data with the person/party it describes and their address(es), collecting together relevant data from multiple storage solutions, protocols and primitives
Opportunity: We can assemble a holistic, verifiable data story of a user’s activity onchain across multiple chains, protocols, and contexts
Identify a superset of relevant user data based upon a variety of data primitives, protocols, storage locations and verification methods beyond token balances
Opportunity: We can assemble different forms of data - verifiable credentials, NFTs, fungible tokens, attestations, signatures and more - and use them altogether to derive insights
Identify and reconcile schemas for claims and proofs (and their social meaning) among numerous issuers and protocols.
Opportunity: *We can recognize and interpret the similarity and related meaning of onchain attestations, written about the same party, to similar contracts, with different schemas on different chains *
Opportunity: We can reconcile the differences, while leveraging the similarities, of KYC credentials vs KYC attestations vs KYC NFTs: different chains, different issuers, different schemas, different form factors, similar meaning
The data that makes up our identities is continuously curated and co-created through interactions with other people, entities, protocols and services. The ability to access and understand this data in a manner accurate to your unique experience is essential for growth and ecosystem development. Without a comprehensive view of individual, organizational and group identities and the data that describes them, app developers struggle to engage impactfully with their audiences, retain vibes and value (both social and financial), and scale trust across communities.
Onchain brands need to aggregate and interpret a wide range of sources of verifiable data in order to build a comprehensive picture of their audiences, and create meaningful insights to inform their business choices moving forward. Such tools are crucial for providing growth leaders with the insights needed to tailor their customer acquisition and retention strategies.
At Disco, we help ecosystem developers, growth leaders, founders and brand visionaries:
Identify and engage high-value user segments with precision.
Personalize user experiences based on comprehensive engagement patterns.
Benchmark growth metrics against industry peers to uncover opportunities for differentiation.
Mitigate risks by understanding user behavior and engagement in DeFi ecosystems.
Foster long-term loyalty through targeted incentives and proactive engagement.
Ready to join us and get started today?
Say Hello!
We can’t wait to scale your onchain ecosystem together. To get started with Disco, contact sales: tom@disco.xyz.
See you onchain!
Evin McMullen: Founder & CEO, Disco.xyz
This market cycle is a triumph of protocol scaling: abundant, commoditized blockspace subsidized across dozens of new chain environments offer a viable way forward for the Ethereum world and beyond.
As chains scale and seem product-market fit with sustaining demand for blockspace, developers of consumer-facing apps continue to be faced with common challenges like distinguishing genuine users from bots, discovering high-potential leads across different protocols/ecosystems, and engaging new users based on composable trust (such as KYC Proofs).
The current state of onchain discovery and identity verification is fragmented, localized, costly to assess and complicated to compile. Most interfaces built to examine onchain data are optimized for block exploration or asset distribution, and offer limited actionable insights about the common traits, preferences, psychographics or capabilities of a segment of addresses.
The memes of “Web3 Identity,” “blockchain identity” and “onchain identity” are derived from a collection of technical, social and logistical opportunities to more easily define access controls based on user capabilities.
At Disco, when we talk about applying identity data insights to make better business decision, we mean that we see opportunities to create and learn from holistic data sets about users that:
Logically centralize data with the person/party it describes and their address(es), collecting together relevant data from multiple storage solutions, protocols and primitives
Opportunity: We can assemble a holistic, verifiable data story of a user’s activity onchain across multiple chains, protocols, and contexts
Identify a superset of relevant user data based upon a variety of data primitives, protocols, storage locations and verification methods beyond token balances
Opportunity: We can assemble different forms of data - verifiable credentials, NFTs, fungible tokens, attestations, signatures and more - and use them altogether to derive insights
Identify and reconcile schemas for claims and proofs (and their social meaning) among numerous issuers and protocols.
Opportunity: *We can recognize and interpret the similarity and related meaning of onchain attestations, written about the same party, to similar contracts, with different schemas on different chains *
Opportunity: We can reconcile the differences, while leveraging the similarities, of KYC credentials vs KYC attestations vs KYC NFTs: different chains, different issuers, different schemas, different form factors, similar meaning
The data that makes up our identities is continuously curated and co-created through interactions with other people, entities, protocols and services. The ability to access and understand this data in a manner accurate to your unique experience is essential for growth and ecosystem development. Without a comprehensive view of individual, organizational and group identities and the data that describes them, app developers struggle to engage impactfully with their audiences, retain vibes and value (both social and financial), and scale trust across communities.
Onchain brands need to aggregate and interpret a wide range of sources of verifiable data in order to build a comprehensive picture of their audiences, and create meaningful insights to inform their business choices moving forward. Such tools are crucial for providing growth leaders with the insights needed to tailor their customer acquisition and retention strategies.
At Disco, we help ecosystem developers, growth leaders, founders and brand visionaries:
Identify and engage high-value user segments with precision.
Personalize user experiences based on comprehensive engagement patterns.
Benchmark growth metrics against industry peers to uncover opportunities for differentiation.
Mitigate risks by understanding user behavior and engagement in DeFi ecosystems.
Foster long-term loyalty through targeted incentives and proactive engagement.
Ready to join us and get started today?
Say Hello!
We can’t wait to scale your onchain ecosystem together. To get started with Disco, contact sales: tom@disco.xyz.
See you onchain!
Evin McMullen: Founder & CEO, Disco.xyz
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