In-Depth Analysis of the Nike RTFKT Litigation: What Impact Will the Alleged "Soft Rug Pull" Have on the Web3 World? RTFKT (pronounced "artifact") is a digital fashion and technology company that was acquired by Nike in 2021. During its operation, it launched NFT digital and physical sneakers featuring the iconic Swoosh logo. On December 3, 2024, the company announced its closure. On the day of the shutdown, the company stated on the X platform (formerly Twitter), "Today we announce plans to ...