The rise of Zora and the creator coin model represents the next economic revolution. Just as Bitcoin emerged to fix a broken financial system, creator coins emerged as a response to today’s broken economic model of social media—an industry that consumes nearly all of people’s attention yet captures almost none of the value for its participants.

Creator coins offer a path to rebalance this. The wealth effect they unleash will be on a scale unlike anything we’ve seen before. Social media and our relationship with content will be transformed. The most fundamental change that has to be made is fixing the economy of content, and creator coins provide a large scale fix to that.

We began investing in Zora and promising creator coins shortly after the coin-everything model went live. Since then, we’ve managed to position Docker very strongly within this thesis. At the time of writing, we own:

• 1% of $Propaganda
  
  

• 0.5% of Creative Office
  
  

• 0.25% of ZXBT
  
  

• 0.1% of Visualize Value

In addition, we’ve acquired 1–2% stakes across more than 20 other creator coins, and are buying more every day.

This article will break down each of our top holdings, our targets, and the specific thesis of each driving our conviction.

Overview
Propaganda is a product-focused creator coin building apps, tools, and infrastructure for the Zora ecosystem. Each app is tied directly to $propaganda, driving value back to it. Unlike purely cultural plays, it’s more utility-driven. The “picks and shovels” of the creator economy.

Function at Scale
Once Zora becomes a > $20B protocol, Propaganda becomes an indispensable layer. Every new app launch, every onboarding of creators, every expansion of cultural markets feeds directly into Propaganda’s value accrual. Its role as a utility backbone compounds with ecosystem growth.

We met Bobby Thakkar, the founder of Propaganda, at Onchain Summit 2025. We were incredibly impressed with his latest app, $bookie, that allows anyone to place a low-stakes bet through the Farcaster app at any time. Apps like these fit directly into the Zora ecosystem and their vision for the onchain future. Simple yet powerful apps with the potential to drive millions of people into using them. The $propaganda token captures this value through its unique design, providing it with durable, compounding value accrual.

Overview
ZXBT is an AI-powered art agent that creates generative, high-quality, culturally resonant art. It sits at the intersection of AI, culture, and crypto. This makes it part artist, part brand, part protocol primitive.

Function at Scale
As cultural production increasingly integrates AI, ZXBT can emerge as the leading AI-native creator brand on Zora. Beyond individual mints, ZXBT's narrative being “AI as a cultural agent” positions it as a blue-chip cultural token in the making.

With the AI + culture vertical expanding rapidly, ZXBT has the potential to dominate a category that could rival early digital art movements on Ethereum. ZXBT has emerged as the early leader for zora creator coins due to this vision.

Overview
CreativeOffice is linked to Coinbase’s internal creative arm. It represents Coinbase’s experimental presence within the Zora ecosystem, tying the world’s most mainstream crypto exchange to creator culture.

Function at Scale
If Coinbase commits more resources to Zora and creator coins, CreativeOffice tokens could serve as a proxy bet on that expansion. Backing from Coinbase means visibility, credibility, and potential institutional distribution.

Creative Office's upside is tied directly to Coinbase’s strategic involvement. If Coinbase scales into creator coins, CreativeOffice becomes a unique leverage point. We saw Brian Armstrong publicly buy Balajis, a former Coinbase employee. It's not at all a stretch to see Coinbase themselves buying their own team's coin.

Overview
Visualize Value is already a brand with reach: design, education, and a massive Web2 presence. The token bridges that audience into the Zora ecosystem, funneling attention and liquidity from the outside world.

Function at Scale
VV stands apart from most creator coins because it already commands cultural trust outside crypto. This brand gravity makes it one of the few tokens that can seamlessly convert Web2 audience flows into on-chain participation.

With its strong brand equity and external audience, it has outsized potential to outperform as Zora adoption accelerates. In short: VV is culture with distribution baked in.

$Docker sits at the center of this entire thesis. Our token is directly linked to the coins we mentioned above. As we acquire, support, and help accelerate these creator coins, we channel that momentum back into $Docker. Our holdings, insights, and network across Zora and creator culture are all leveraged to reinforce the $Docker flywheel.

We’ve coined this article and linked it to $Docker as well.