Rollups are scaling solutions in the world of blockchain, providing a more efficient way for the network to process transactions. These solutions operate as a layer-2 to the base layer.

In essence, rollups keep transaction data on-chain, but the actual computation is performed off-chain. The results of these computations are posted on-chain. The advantage of this setup is that it increases the throughput of the network - more transactions can be processed per Ethereum block - and reduces transaction fees. This architecture is particularly beneficial for Ethereum-based decentralized applications (dApps), making their use cheaper and more efficient.

Rollup solutions can create value in two significant ways:

1. Making Ethereum dApps cheaper - such as the popular DeFi platforms Uniswap and Aave etc. By decreasing transaction costs and increasing efficiency, rollups make these services more accessible and appealing.

2. Facilitating the creation of new, valuable dApps - these can span a multitude of categories including gaming, social platforms, and even projects yet to be conceived.

As the number of rollup solutions increases, so too does the competition between them. If a rollup fails to deliver unique value, it risks being easily replaced by a better alternative. The competition for scaling Ethereum dApps may become saturated, and therefore, uniquely valued rollups are likely to gain an edge. This article is focused on launching rollup tokens in a manner that brings this unique value, thereby increasing competitiveness.

## Proposed Modifications to Rollup Token Launches

In order to enhance the attractiveness and functionality of rollup solutions, certain modifications to their launch strategy are proposed:

- Regular Airdrops to dApps: Implementing a system of airdrops every quarter or 4 months to dApps that use the rollup solution can incentivize continued usage and promote the development of new applications.

- Category-Based Airdrops: Rather than airdropping tokens to individual dApps, a category-based airdrop could be more effective. For instance, 10% of the airdrop could be allocated to decentralized exchanges (DEXs), another 10% to NFT-based automated market makers (AMMs), etc.

- Airdrop Amount Dependent on Activity: The number of tokens in an airdrop could be based on the number of transactions and the total value locked (TVL) in the dApp. This promotes greater activity and liquidity within the ecosystem.

- Competition-Based Airdrops: Within each category, dApps could compete for their share of the airdrop. For example, DEX A and DEX B might compete for their share of the 10% airdrop allocated to decentralized exchanges. This competition could stimulate improvements and enhance user experiences.

- Innovative Category Airdrop: Some percentage of the airdrop could be dedicated to an "innovative category." This category could serve as a battleground for pioneering protocols, incentivizing innovation and pushing the boundaries of what dApps can achieve.This is to encourage 2nd type of value to rollups.

These modifications aim to generate more value for rollup solutions and their respective tokens. By promoting competition and innovation, they could enhance the user experience, stimulate the development of new dApps, and ultimately, strengthen the Ethereum ecosystem.

Disclaimer: This article is for informational and educational purposes only and should not be construed as financial or investment advice. Always conduct your own research and consult with a professional advisor before making any investment decisions. The author and publisher bear no responsibility for any actions taken based on this content.