Subscribe to DRAUP
DRAUPA CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
DRAUPREDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
DRAUPPIXELS AS MATERIALS
DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...
>100 subscribers
DRAUPA CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
DRAUPREDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
DRAUPPIXELS AS MATERIALS
DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...
Share Dialog
Share Dialog
W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒
Where a trend is cycled into obsolescence at the speed of your wifi.
In this world, man is a social media animal — starving for attention, ravenous for engagement, hungry for likes…
***
A COLLECTION OF DIGITAL CLOTHES FOR THE EVER-GROWING MASS OF DISCONTENT CREATORS.
***
𝙁𝘌𝙀𝘋 is a collection of digital couture that moves at the speed of online culture.
Inspired by the internet, a new 𝙁𝘌𝙀𝘋 piece is created whenever an online phenomenon catches our eye.
As soon as a 𝙁𝘌𝙀𝘋 piece is released, DRAUP will digitally dress anyone who applies to wear it on a first come first served basis. All you have to do is SIGN UP
BUT…
The moment a new piece drops, the previous piece will be airdropped to one of our existing collectors. And from then on can no longer be publicly worn.
The first piece in the collection —𝘛𝐇𝐄 𝑭𝙀𝙀𝑫 𝘿𝑹𝙀𝘚𝙎 just dropped.
https://www.instagram.com/p/C3AkFKjgG9D/?hl=en
DRAUP is a platform bringing code to couture, if you want to stay up to date with our latest digital fashion releases follow us on Instagram
W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒
Where a trend is cycled into obsolescence at the speed of your wifi.
In this world, man is a social media animal — starving for attention, ravenous for engagement, hungry for likes…
***
A COLLECTION OF DIGITAL CLOTHES FOR THE EVER-GROWING MASS OF DISCONTENT CREATORS.
***
𝙁𝘌𝙀𝘋 is a collection of digital couture that moves at the speed of online culture.
Inspired by the internet, a new 𝙁𝘌𝙀𝘋 piece is created whenever an online phenomenon catches our eye.
As soon as a 𝙁𝘌𝙀𝘋 piece is released, DRAUP will digitally dress anyone who applies to wear it on a first come first served basis. All you have to do is SIGN UP
BUT…
The moment a new piece drops, the previous piece will be airdropped to one of our existing collectors. And from then on can no longer be publicly worn.
The first piece in the collection —𝘛𝐇𝐄 𝑭𝙀𝙀𝑫 𝘿𝑹𝙀𝘚𝙎 just dropped.
https://www.instagram.com/p/C3AkFKjgG9D/?hl=en
DRAUP is a platform bringing code to couture, if you want to stay up to date with our latest digital fashion releases follow us on Instagram
No comments yet