The final component of SEEN ON SCREEN’s creation process comes from the algorithms in our atelier. The first of its kind, DRAUP integrates both digital textiles and garment design into a generative system to produce a new kind of unique, digital object that sits on the border of fashion and art. So, what is generative production, and what does it mean for fashion?WHAT IS GENERATIVE CREATION?Usually associated with computer art, a generative creative process consists of a pre-coded system, whi...

The final component of SEEN ON SCREEN’s creation process comes from the algorithms in our atelier. The first of its kind, DRAUP integrates both digital textiles and garment design into a generative system to produce a new kind of unique, digital object that sits on the border of fashion and art. So, what is generative production, and what does it mean for fashion?WHAT IS GENERATIVE CREATION?Usually associated with computer art, a generative creative process consists of a pre-coded system, whi...

“The garment becomes more than just an outfit. It's an optical sculpture. It's an interactive object.” - Nicolas Sassoon DRAUP X Nicolas Sassoon’s inaugural collection SEEN ON SCREEN takes the moiré pattern as its fabric focus. In fashion, textiles, prints and patterns are more than just flat designs. They’re not just 2D abstract artworks. They exist in dimension, informing the qualities of garments like their texture, weight and forms. They are integrated into the clothes, not just...

“The garment becomes more than just an outfit. It's an optical sculpture. It's an interactive object.” - Nicolas Sassoon DRAUP X Nicolas Sassoon’s inaugural collection SEEN ON SCREEN takes the moiré pattern as its fabric focus. In fashion, textiles, prints and patterns are more than just flat designs. They’re not just 2D abstract artworks. They exist in dimension, informing the qualities of garments like their texture, weight and forms. They are integrated into the clothes, not just...

Digital fashion from digital wasteThe African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they’re little more than landfill fodder. This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life show...

Digital fashion from digital wasteThe African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they’re little more than landfill fodder. This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life show...

Marking a digital fashion milestone, on July 25th 2023, DRAUP’s generative gown, Antheia, was sold at Christie’s in Gucci’s Future Frequencies: Explorations in Generative Art in Fashion sale. Antheia (2023) in motionThe auction explored themes of autonomous systems and fashion and included 21 pieces from renowned digital artists such as Claire Silver, Tyler Hobbs, Maya Man and Botto. After a week long sale, the piece was won by fellow exhibiting artist, renowned AI poetess Sasha Stiles. Whils...

Marking a digital fashion milestone, on July 25th 2023, DRAUP’s generative gown, Antheia, was sold at Christie’s in Gucci’s Future Frequencies: Explorations in Generative Art in Fashion sale. Antheia (2023) in motionThe auction explored themes of autonomous systems and fashion and included 21 pieces from renowned digital artists such as Claire Silver, Tyler Hobbs, Maya Man and Botto. After a week long sale, the piece was won by fellow exhibiting artist, renowned AI poetess Sasha Stiles. Whils...

It’s January, the month of new resolutions, meaning it’s time for you to clean up your act. Tidy your room, Marie Kondo your closet, and de clutter your desktop with DRAUP’s newest project — RECYCLE. Screenshots of those embarrassing texts, pay-walled articles, and e-comm wish lists aren’t serving you or your hard drive. So why not put them to good use?INTRODUCING RECYCLEFor the final piece in our REDUCE, REUSE, RECYCLE series, DRAUP wants YOU to be our collaborating artist. For the next 5 da...

It’s January, the month of new resolutions, meaning it’s time for you to clean up your act. Tidy your room, Marie Kondo your closet, and de clutter your desktop with DRAUP’s newest project — RECYCLE. Screenshots of those embarrassing texts, pay-walled articles, and e-comm wish lists aren’t serving you or your hard drive. So why not put them to good use?INTRODUCING RECYCLEFor the final piece in our REDUCE, REUSE, RECYCLE series, DRAUP wants YOU to be our collaborating artist. For the next 5 da...

Last week we launched BUBBLES — the final piece in our collaboration with pioneering digital artist Nicolas Sassoon. Unlike our main collection, which spans 648 generative pieces, BUBBLES takes the form of an Open Edition meaning for the next 7 days you can mint as many as you like for just 0.02ETH (~$35). But wait… there’s more.Wearable ArtworkCollectors of BUBBLES receive both an animated artwork, distinctive of Sassoon’s pixel-print practice, and a CAPE co-created by DRAUP which can be wor...

Last week we launched BUBBLES — the final piece in our collaboration with pioneering digital artist Nicolas Sassoon. Unlike our main collection, which spans 648 generative pieces, BUBBLES takes the form of an Open Edition meaning for the next 7 days you can mint as many as you like for just 0.02ETH (~$35). But wait… there’s more.Wearable ArtworkCollectors of BUBBLES receive both an animated artwork, distinctive of Sassoon’s pixel-print practice, and a CAPE co-created by DRAUP which can be wor...

DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...

DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...

Highlights from a conversation on the border between digital fashion and art. DRAUP X Nicolas Sassoon’s digital fashion collection SEEN ON SCREEN drops on April 25th. Positioning itself on the border of digital fashion and digital art, the collection explores what happens if we embrace the digital image to approach clothing in a new way. Below are some of the collection’s key ideas brought out in a conversation between collaborating artist Nicolas Sassoon, DRAUP’s founder Dani Loftus and Righ...

Highlights from a conversation on the border between digital fashion and art. DRAUP X Nicolas Sassoon’s digital fashion collection SEEN ON SCREEN drops on April 25th. Positioning itself on the border of digital fashion and digital art, the collection explores what happens if we embrace the digital image to approach clothing in a new way. Below are some of the collection’s key ideas brought out in a conversation between collaborating artist Nicolas Sassoon, DRAUP’s founder Dani Loftus and Righ...

— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...

— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...

DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...

DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...

DRAUP is a platform expanding the creative and technological bounds of digital fashion. Each collection, under our in-house brand @pronounceddrop, is collaboratively created with a pioneering artist to redefine what fashion can be in its digital form. Today, we announce that our first collection, #00: SEEN ON SCREEN, has been designed in partnership with visual artist Nicolas Sassoon.ABOUT NICOLAS SASSOONA Franco-Canadian artist whose work explores the visual language of early computer graphi...

DRAUP is a platform expanding the creative and technological bounds of digital fashion. Each collection, under our in-house brand @pronounceddrop, is collaboratively created with a pioneering artist to redefine what fashion can be in its digital form. Today, we announce that our first collection, #00: SEEN ON SCREEN, has been designed in partnership with visual artist Nicolas Sassoon.ABOUT NICOLAS SASSOONA Franco-Canadian artist whose work explores the visual language of early computer graphi...

648 generative pieces co-created with digital artist Nicolas Sassoon are now available to collect on the DRAUP platform under the slogan ‘code is the couture’The future of digital luxury? Code based couture.In the past two years every major fashion brand has done a digital fashion drop, from Gucci’s NFTs to Balenciaga’s forays into Fortnite. Yet, in spite of this “mainstream adoption,” many consumers and creators disregard digital clothes, perceiving them as counter to the values of their tra...

648 generative pieces co-created with digital artist Nicolas Sassoon are now available to collect on the DRAUP platform under the slogan ‘code is the couture’The future of digital luxury? Code based couture.In the past two years every major fashion brand has done a digital fashion drop, from Gucci’s NFTs to Balenciaga’s forays into Fortnite. Yet, in spite of this “mainstream adoption,” many consumers and creators disregard digital clothes, perceiving them as counter to the values of their tra...