In one of the most interesting books I've ever read, Why Greatness Cannot Be Planned: The Myth of the Objective, authors Kenneth O. Stanley and Joel Lehman dismantle the widely-held view that to accomplish anything of importance, you must first set it as an objective—a specific goal with clear, legible, preceding steps. Our reliance on objectives is everywhere, from education to business, government to finance, and even science, art, and technology. Even the word objective encompasses a dual ...