To dive deeper, check out the complete article from original source:
https://droomdroom.com/bitcoin-treasury-tracker/mara

MARA Holdings, Inc. is a leading digital asset technology firm listed on Nasdaq under the ticker MARA. Originally founded as Marathon Patent Group in 2010, the company transitioned into blockchain and cryptocurrency mining, rebranding as MARA Holdings in 2024. Headquartered in Fort Lauderdale, MARA operates some of the largest Bitcoin mining facilities in North America, leveraging cutting-edge technologies like liquid immersion cooling and custom firmware to maximize efficiency and uptime.

MARA adopts a forward-looking Bitcoin treasury strategy by retaining mined Bitcoin as a long-term reserve asset. This strategic approach positions Bitcoin not just as an operational outcome, but as a core component of the company’s financial infrastructure. The firm goes beyond traditional mining by exploring yield-generation opportunities and digital asset innovations such as asset tokenization. Led by CEO Fred Thiel, MARA is also advancing sustainable energy use and deepening partnerships with technology leaders. With strong vertical integration and a bold vision, MARA stands at the forefront of blockchain infrastructure and the future of digital finance.