... we got full analytics. to me thats big since we report analytics to clients all the time and now don't have to rely on our own history when a client asks about the Farcaster app stats specifically. I'd still recommend having Posthog or another solution so you have true stats.
Collectibles additionally are interesting as they are so integrated into the Farcaster app just like Zora Coins in the Base app. 1 of 1 bigging markets aka NFTs making a comeback? Let's see.
The coolest Collectibles utilization I saw so far is Samantha from humankind candles selling 2 custom candles via bidding on the collectible of the cast https://farcaster.xyz/samantha/0x37419eb6
Additionally dTech is launching a Farcaster Go To Market Video Series, which you can get pre access to here:
Whats popping? News and interesting pointers to look at
Farcaster App has a video feed now! So the Base app and the Farcaster app focus on promoting short form video. Likely a good attention arbitrage today.
New FIP2 style comments on transactions and general exchanges via David Furlongs new Ethereum Comments Protocol. It's a take on a truely onchain social network. Accessible in the Interface app today.
Farcaster announces a 1 of 1 collectible cast feature for any cast. reminder Zora (default cast being collectible via Zora on the base app is a token, Farcaster app uses supply of one.
Now both Farcaster App and base support bundled transactions with EIP-5792 so any approve + send token flow for example should now be one transaction only! wohoooo big UX win
Tim from Bracket asking about F1 Fans on Farcaster as Bracket enabled F1 Prediction markets for each weekend this season. Tag @bracky in your Farcaster/Base feeds!
ROC is shipping their first cameras. This is super cool, because it’s a camera that verifies you took the picture at that time for real using cryptography! A true counter force to fake images.
What did you see? tag @samuellhuber.eth on Farcaster to ping great insights for next week's episode.
Farcaster by the numbers
Here's the current overview of Farcaster metrics.
How much funds do users hold? aka what's the liquidity you can tap into? How much of these is held by quality users?
Is the network growing? How many of these users are considered quality (using OpenRank global scores for filtering). How does activity look like?
Which chains are used the most among influential accounts and how does Base vs Solana dominance look like?
How many daily active users (DAU) does Farcaster have right now? How much activity exists aka how many new posts? how many of these new posts are from quality users?
In regards to analytics make sure you setup Mini App context enhancements. Meaning you manually annotate your Posthog, Facebook Pixel, Google Tag Manager etc with the FID + the client and source of where someone opened the mini app from e.g. notifcation, cast and so on. By doing this you have way way more data and learn where your usage is driven from to grow!
KW30: Farcaster gets coined. Collectibles
Video Feeds, new Games and full scale Analytics! A great week in Farcaster.
1 comment
Wonderful summary, Sam!