Is it perhaps too visionary?

Maybe even akin to describing philosophy to your pet dog?

Apple dominated your pocket, bags, palm and wrists.

Now they want your eyes and head too!

Back in 2018, Apple seemingly flipped the switch on its Vision Pro adventure.

They invested $40 billion and counting.

But before you write it off as astronomical, remember that this kind of investment isn’t rare in the tech world.

Just think of Meta investing a cool $36 billion in its Reality Labs division (VR).

Heck, Amazon has casually spent over $10 billion on Alexa in 2022 alone.

And, let’s not forget Google Cloud spending more than $21B on its data centers.

Its the wild world of colossal investments, where tech giants toss around billions like confetti at a parade.

Now, if you’re wondering what’s driving this Vision Pro frenzy, you’re not alone.

Apple isn’t merely jumping on the VR/AR bandwagon; they’re steering it.

With iOS reigning over a staggering 60% of the US market share and close to 75% of new smartphone sales, Apple’s playing its cards right.

Remember that guy Siri?

Well, he’s got some company.

Apple Pay, with its 90% share of mobile payments on iOS devices and 7% of all online payments, is like that quiet friend who suddenly becomes the life of the party.

A mind-boggling $700–800 billion was spent via iOS apps in 2022.

Yep, that’s a whopping 0.75% of global GDP right there.

Since its debut in 2007, the iPhone has been a cash cow, pumping out around $915 billion in operating cash flow.

The Vision Pro.

Apple’s mixed-reality headset that’s technically VR but experientially AR.

When you put on your Apple Vision Pro, and suddenly your surroundings transform into something straight out of a sci-fi movie.

Your entire vision becomes the screen.

A screen of infinite possibilities, a never-ending canvas and all the most powerful apps right in front of you.

No additional space needed at all.

Just the googles.

The secret sauce?

Twelve cameras capturing the outside world and displaying it before your eyes in a way that makes it all feel oh-so-real.

Apple’s nailed down the magic formula: super resolution, super speed — all in around 4 milliseconds.

Now, if you’re not impressed by tech lingo, just know that it’s so fast, your brain can’t tell the difference.

And, you guessed it, Apple’s designed their very own processor — the R1 — to make this happen.

That’s Apple for you: creating processors, software, and gadgets that dance in perfect harmony.

It’s this perfect tango between hardware and software that makes the Vision Pro a thing of wonder.

A $40 billion investment, a futuristic headset, and the realization that tech giants like Apple play for keeps.

No wonder Warren Buffett loves Apple so much its 50% of his entire portfolio!

Now whether it really sells or not, Apple is a magician when it comes to creating appeal.

They literally create the demand and make users want it.

Who cares how much it costs?

I bet it will sell out, despite being version 1.

Perhaps when version 3 or 4 comes out, the world we live in will be very different after all.

Regardless, Apple will keep innovating and keep exploring newer ways to delight customers.

No one plays the consumer game like Apple does.

-

Are you buying the Vision Pro?

-

#AppleVision #MixedRealityMarvels #TechTitan #timcook #apple #visionpro #warrenbuffett #AR #VR #goggles #reality #consumertech

Is it perhaps too visionary?

Maybe even akin to describing philosophy to your pet dog?

Apple dominated your pocket, bags, palm and wrists.

Now they want your eyes and head too!

Back in 2018, Apple seemingly flipped the switch on its Vision Pro adventure.

They invested $40 billion and counting.

But before you write it off as astronomical, remember that this kind of investment isn’t rare in the tech world.

Just think of Meta investing a cool $36 billion in its Reality Labs division (VR).

Heck, Amazon has casually spent over $10 billion on Alexa in 2022 alone.

And, let’s not forget Google Cloud spending more than $21B on its data centers.

Its the wild world of colossal investments, where tech giants toss around billions like confetti at a parade.

Now, if you’re wondering what’s driving this Vision Pro frenzy, you’re not alone.

Apple isn’t merely jumping on the VR/AR bandwagon; they’re steering it.

With iOS reigning over a staggering 60% of the US market share and close to 75% of new smartphone sales, Apple’s playing its cards right.

Remember that guy Siri?

Well, he’s got some company.

Apple Pay, with its 90% share of mobile payments on iOS devices and 7% of all online payments, is like that quiet friend who suddenly becomes the life of the party.

A mind-boggling $700–800 billion was spent via iOS apps in 2022.

Yep, that’s a whopping 0.75% of global GDP right there.

Since its debut in 2007, the iPhone has been a cash cow, pumping out around $915 billion in operating cash flow.

The Vision Pro.

Apple’s mixed-reality headset that’s technically VR but experientially AR.

When you put on your Apple Vision Pro, and suddenly your surroundings transform into something straight out of a sci-fi movie.

Your entire vision becomes the screen.

A screen of infinite possibilities, a never-ending canvas and all the most powerful apps right in front of you.

No additional space needed at all.

Just the googles.

The secret sauce?

Twelve cameras capturing the outside world and displaying it before your eyes in a way that makes it all feel oh-so-real.

Apple’s nailed down the magic formula: super resolution, super speed — all in around 4 milliseconds.

Now, if you’re not impressed by tech lingo, just know that it’s so fast, your brain can’t tell the difference.

And, you guessed it, Apple’s designed their very own processor — the R1 — to make this happen.

That’s Apple for you: creating processors, software, and gadgets that dance in perfect harmony.

It’s this perfect tango between hardware and software that makes the Vision Pro a thing of wonder.

A $40 billion investment, a futuristic headset, and the realization that tech giants like Apple play for keeps.

No wonder Warren Buffett loves Apple so much its 50% of his entire portfolio!

Now whether it really sells or not, Apple is a magician when it comes to creating appeal.

They literally create the demand and make users want it.

Who cares how much it costs?

I bet it will sell out, despite being version 1.

Perhaps when version 3 or 4 comes out, the world we live in will be very different after all.

Regardless, Apple will keep innovating and keep exploring newer ways to delight customers.

No one plays the consumer game like Apple does.

-

Are you buying the Vision Pro?

-

#AppleVision #MixedRealityMarvels #TechTitan #timcook #apple #visionpro #warrenbuffett #AR #VR #goggles #reality #consumertech