DurwinBurger King gave candy to a worker has worked for more than 20 years.
The Whopper, which was first introduced in 1957, was a quarter-pound, oversized burger on a vast five-inch bun that cost a reasonable 29 cents.Large corporations can be cruel and uncaring. They often claim to care about their employees, but sometimes the reality can be quite different. This is the story of Kevin Ford, a cook and cashier at Burger King who had worked tirelessly for over two decades. To celebrate his remarkable feat of never taking a sick day, Burger King decided to shower him ...
DurwinSomeone crashed the entire Onion market in America, made millions, walked away scott-free and starte…
We learnt that perfect monopoly can cause catastrophic damage to any economy, even the onion market.A tiny man who rocked America with Onions History doesn’t repeat, but it rhymes. You want to learn something, anything? Look back in history and it will surprise you just how eerily relevant it can be even in modern times. With the advent of Bitcoin, Cryptocurrencies, Tech titans and startups, you get all sorts of happenings like Tulip Mania, recessions, Feds stepping in, market manipulations a...
DurwinThe youngest self-made billionaire just bought Forbes.
Austin Russell is an American entrepreneur, founder and CEO of Luminar Technologies. Luminar specializes in lidar and machine perception technologies, mainly used in autonomous cars. Luminar went public in December 2020, making him the world’s youngest self-made billionaire at the age of 25.Wha’s up with billionaires and news media? In a stunning turn of events, Austin Russell, the youngest self-made billionaire of 2021, has made headlines once again by acquiring a majority stake in Forbes ma...
CEO of StartupX | DeFi, NFT, Crypto, Web3.0 Builder | Co-Founder at IxSA | Director of Startup Weekend Singapore | Sustainability Champion
In the early 1900s, Henry Ford saw cars as world-changers.
He wanted to create an affordable, high-quality car for everyone.
Despite his focus on practical vehicles, Ford recognized the power of perception.
To win over investors and the public, he crafted an exceptional race car that triumphed over the reigning champion in 1902.
His victory led to the birth of Ford Motor Company in just eight months.
Guess what.
The same story happened again in 1966 when Ford designed the Ford GT from scratch and won the Le Mans.
Why is a car maker for the masses so focused on building an award-winning championship race car?
In a world of hustle and persuasion, there’s an age-old truth that often goes unnoticed: everything is sales.
You’ve got a revolutionary product, a game-changer that could reshape industries.
But if no one knows about it, does it even exist?
This is a reality check for entrepreneurs and innovators alike.
No one will buy your product if they don’t even know it’s out there.
Businesses spend billions on advertising and marketing annually, and for a good reason.
A product without visibility is like a star in a distant galaxy — remarkable, but largely unnoticed.
Mark Cuban, the straight-talking billionaire, has a simple yet profound motto: “Sales cure all.”
Think about it.
Sales drives revenue, drives you to think about your customers, drives you to innovate better, adapter faster and pays for everything.
Ford had a vision — to create a reliable and affordable car for the everyday man that would revolutionize transportation.
He knew that to make his dream a reality, he had to conquer not just the roads, but the racetracks too.
With the world enamored by the spectacle of racing, Ford recognized the opportunity to gain attention.
Ford understood that showcasing a car on the track was a masterstroke of salesmanship, proving that the right optics could transform perception and drive success.
That is why Ferrari spent billions to win Championships like Le Mans.
Why Mercedes and Redbull do the same for F1.
Ah, but let’s not get carried away.
Elizabeth Holmes, once the darling of Silicon Valley, dazzled the world with her vision of revolutionizing healthcare.
Travis Kalanick, the maverick behind Uber, disrupted the taxi industry and captivated the globe.
And then there was Adam Neumann, the charismatic founder of WeWork, who aimed to redefine office space.
What did they all share?
The uncanny ability to sell ice to an Eskimo, to craft narratives that captivated investors and the public alike.
They knew the power of branding and optics, leveraging charisma to build their empires.
While salesmanship is indeed the lifeblood of any founder, crossing the line into deception can lead to disastrous consequences.
There is a thin line between sales and manipulation.
It can either lead to monumental success or utter downfall.
Everything is sales.
From crafting the perfect elevator pitch to building a brand that stands the test of time, the world of commerce thrives on the ability to persuade, charm, and captivate.
Remember the lesson from Henry Ford himself: “That was my first race, and it brought advertising of the only kind that people cared to read.”
The key to success lies not just in the innovation itself, but in the art of selling it to the world.
-
Should all founders know how to sell?
-
#Salesmanship #Innovation #Success #Marketing #Vision #Strategy #Business #Leadership #Entrepreneurship #Achievement #ford #henryford #fordgt #lemans #racing #racecars #championship #marketing #optics #sales
In the early 1900s, Henry Ford saw cars as world-changers.
He wanted to create an affordable, high-quality car for everyone.
Despite his focus on practical vehicles, Ford recognized the power of perception.
To win over investors and the public, he crafted an exceptional race car that triumphed over the reigning champion in 1902.
His victory led to the birth of Ford Motor Company in just eight months.
Guess what.
The same story happened again in 1966 when Ford designed the Ford GT from scratch and won the Le Mans.
Why is a car maker for the masses so focused on building an award-winning championship race car?
In a world of hustle and persuasion, there’s an age-old truth that often goes unnoticed: everything is sales.
You’ve got a revolutionary product, a game-changer that could reshape industries.
But if no one knows about it, does it even exist?
This is a reality check for entrepreneurs and innovators alike.
No one will buy your product if they don’t even know it’s out there.
Businesses spend billions on advertising and marketing annually, and for a good reason.
A product without visibility is like a star in a distant galaxy — remarkable, but largely unnoticed.
Mark Cuban, the straight-talking billionaire, has a simple yet profound motto: “Sales cure all.”
Think about it.
Sales drives revenue, drives you to think about your customers, drives you to innovate better, adapter faster and pays for everything.
Ford had a vision — to create a reliable and affordable car for the everyday man that would revolutionize transportation.
He knew that to make his dream a reality, he had to conquer not just the roads, but the racetracks too.
With the world enamored by the spectacle of racing, Ford recognized the opportunity to gain attention.
Ford understood that showcasing a car on the track was a masterstroke of salesmanship, proving that the right optics could transform perception and drive success.
That is why Ferrari spent billions to win Championships like Le Mans.
Why Mercedes and Redbull do the same for F1.
Ah, but let’s not get carried away.
Elizabeth Holmes, once the darling of Silicon Valley, dazzled the world with her vision of revolutionizing healthcare.
Travis Kalanick, the maverick behind Uber, disrupted the taxi industry and captivated the globe.
And then there was Adam Neumann, the charismatic founder of WeWork, who aimed to redefine office space.
What did they all share?
The uncanny ability to sell ice to an Eskimo, to craft narratives that captivated investors and the public alike.
They knew the power of branding and optics, leveraging charisma to build their empires.
While salesmanship is indeed the lifeblood of any founder, crossing the line into deception can lead to disastrous consequences.
There is a thin line between sales and manipulation.
It can either lead to monumental success or utter downfall.
Everything is sales.
From crafting the perfect elevator pitch to building a brand that stands the test of time, the world of commerce thrives on the ability to persuade, charm, and captivate.
Remember the lesson from Henry Ford himself: “That was my first race, and it brought advertising of the only kind that people cared to read.”
The key to success lies not just in the innovation itself, but in the art of selling it to the world.
-
Should all founders know how to sell?
-
#Salesmanship #Innovation #Success #Marketing #Vision #Strategy #Business #Leadership #Entrepreneurship #Achievement #ford #henryford #fordgt #lemans #racing #racecars #championship #marketing #optics #sales
DurwinBurger King gave candy to a worker has worked for more than 20 years.
The Whopper, which was first introduced in 1957, was a quarter-pound, oversized burger on a vast five-inch bun that cost a reasonable 29 cents.Large corporations can be cruel and uncaring. They often claim to care about their employees, but sometimes the reality can be quite different. This is the story of Kevin Ford, a cook and cashier at Burger King who had worked tirelessly for over two decades. To celebrate his remarkable feat of never taking a sick day, Burger King decided to shower him ...
DurwinSomeone crashed the entire Onion market in America, made millions, walked away scott-free and starte…
We learnt that perfect monopoly can cause catastrophic damage to any economy, even the onion market.A tiny man who rocked America with Onions History doesn’t repeat, but it rhymes. You want to learn something, anything? Look back in history and it will surprise you just how eerily relevant it can be even in modern times. With the advent of Bitcoin, Cryptocurrencies, Tech titans and startups, you get all sorts of happenings like Tulip Mania, recessions, Feds stepping in, market manipulations a...
DurwinThe youngest self-made billionaire just bought Forbes.
Austin Russell is an American entrepreneur, founder and CEO of Luminar Technologies. Luminar specializes in lidar and machine perception technologies, mainly used in autonomous cars. Luminar went public in December 2020, making him the world’s youngest self-made billionaire at the age of 25.Wha’s up with billionaires and news media? In a stunning turn of events, Austin Russell, the youngest self-made billionaire of 2021, has made headlines once again by acquiring a majority stake in Forbes ma...
CEO of StartupX | DeFi, NFT, Crypto, Web3.0 Builder | Co-Founder at IxSA | Director of Startup Weekend Singapore | Sustainability Champion
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