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CEO of StartupX | DeFi, NFT, Crypto, Web3.0 Builder | Co-Founder at IxSA | Director of Startup Weekend Singapore | Sustainability Champion
DurwinBurger King gave candy to a worker has worked for more than 20 years.
The Whopper, which was first introduced in 1957, was a quarter-pound, oversized burger on a vast five-inch bun that cost a reasonable 29 cents.Large corporations can be cruel and uncaring. They often claim to care about their employees, but sometimes the reality can be quite different. This is the story of Kevin Ford, a cook and cashier at Burger King who had worked tirelessly for over two decades. To celebrate his remarkable feat of never taking a sick day, Burger King decided to shower him ...
DurwinSomeone crashed the entire Onion market in America, made millions, walked away scott-free and starte…
We learnt that perfect monopoly can cause catastrophic damage to any economy, even the onion market.A tiny man who rocked America with Onions History doesn’t repeat, but it rhymes. You want to learn something, anything? Look back in history and it will surprise you just how eerily relevant it can be even in modern times. With the advent of Bitcoin, Cryptocurrencies, Tech titans and startups, you get all sorts of happenings like Tulip Mania, recessions, Feds stepping in, market manipulations a...
DurwinThe youngest self-made billionaire just bought Forbes.
Austin Russell is an American entrepreneur, founder and CEO of Luminar Technologies. Luminar specializes in lidar and machine perception technologies, mainly used in autonomous cars. Luminar went public in December 2020, making him the world’s youngest self-made billionaire at the age of 25.Wha’s up with billionaires and news media? In a stunning turn of events, Austin Russell, the youngest self-made billionaire of 2021, has made headlines once again by acquiring a majority stake in Forbes ma...
CEO of StartupX | DeFi, NFT, Crypto, Web3.0 Builder | Co-Founder at IxSA | Director of Startup Weekend Singapore | Sustainability Champion
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Did you hear about FTX using QuickBooks for their accounting?
It’s not often that a company gets a chance to ride the media wave and supercharge their publicity.
QuickBooks should have leaned heavily on this and double up their marketing effort.
It is not every day that you get such attention in such a manner.
Imagine the entire world watching the FTX saga unfold.
The new CEO of FTX takes over and goes on the record at a congressional hearing.
Every media worth a dime was there.
“They used QuickBooks! A multibillion-dollar company using QuickBooks! Nothing against QuickBooks. A very nice tool, but not for a billion-dollar company.”
Boom.
That is a golden chance of a lifetime right there.
A beautiful window of opportunity to mega-accelerate QuickBooks’ brand exposure instantly.
The media exposure is priceless.
Everyone was talking about it.
Those who didn’t even know what QuickBooks was, are either curiously googling for it or asking their friends about it.
Did you hear about FTX using QuickBooks for their accounting?
It’s not often that a company gets a chance to ride the media wave and supercharge their publicity.
QuickBooks should have leaned heavily on this and double up their marketing effort.
It is not every day that you get such attention in such a manner.
Imagine the entire world watching the FTX saga unfold.
The new CEO of FTX takes over and goes on the record at a congressional hearing.
Every media worth a dime was there.
“They used QuickBooks! A multibillion-dollar company using QuickBooks! Nothing against QuickBooks. A very nice tool, but not for a billion-dollar company.”
Boom.
That is a golden chance of a lifetime right there.
A beautiful window of opportunity to mega-accelerate QuickBooks’ brand exposure instantly.
The media exposure is priceless.
Everyone was talking about it.
Those who didn’t even know what QuickBooks was, are either curiously googling for it or asking their friends about it.
Hell, even making memes and spreading them on social media would have increased brand awareness like crazy.
Such opportunities don’t come often.
Remember, any form of marketing is good.
Even bad publicity can be a good thing.
FTX didn’t do anything wrong by using QuickBooks.
What they did wrong was not adjusting to the situation and adapting when their startup grew into a behemoth.
QuickBooks was agile, simple to set up and suited their needs perfectly when FTX was a small startup that was still growing its customer base.
When their customer base ballooned to a million users, there was no way QuickBooks would have sufficed.
With the amount of trades done per day, and the sheer amount of monies going through their exchange, the number of line items would have been insane.
They would definitely have needed some custom software to handle such complexities.
Aren’t you glad that we live in an era where Congressional hearings can provide the exposure, education and even entertainment in such matters?
-
Should Quickbooks have capitalised on the FTX saga?
-
#startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #eth #btc #crypto #sifutoken #quickbooks #opportunity #profits #meme #ceo #defi
Hell, even making memes and spreading them on social media would have increased brand awareness like crazy.
Such opportunities don’t come often.
Remember, any form of marketing is good.
Even bad publicity can be a good thing.
FTX didn’t do anything wrong by using QuickBooks.
What they did wrong was not adjusting to the situation and adapting when their startup grew into a behemoth.
QuickBooks was agile, simple to set up and suited their needs perfectly when FTX was a small startup that was still growing its customer base.
When their customer base ballooned to a million users, there was no way QuickBooks would have sufficed.
With the amount of trades done per day, and the sheer amount of monies going through their exchange, the number of line items would have been insane.
They would definitely have needed some custom software to handle such complexities.
Aren’t you glad that we live in an era where Congressional hearings can provide the exposure, education and even entertainment in such matters?
-
Should Quickbooks have capitalised on the FTX saga?
-
#startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #eth #btc #crypto #sifutoken #quickbooks #opportunity #profits #meme #ceo #defi
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