On January 19, well-known IP Ali posted on social media announcing the launch of the "Ali&His Friends" series of NFTs. The animation image "Ali" was created by Hans (Xu Han) in 2006, and began to be serialized on the Internet and magazines, and released fairy tale picture books and animated short films. So far, Ali's publications have sold more than 3 million copies and have tens of millions of fans on the Internet.