A new campaign has landed on Initia - connecting DeFi strategy with on-chain gameplay. For the next two weeks (Oct 23 → Nov 6), players and lenders unite in the Echelon Sponsored Season, a collaboration between Echelon Market and Civitia, the first on-chain city-building economy.
Civitia is a decentralized social-financial game built on the Initia modular blockchain with Celestia data availability.
Players roll dice, buy or rent cities, and earn yield across a real-time, on-chain board - merging economic gameplay with DeFi mechanics.
Each season brings new “Seasonal Cities” that reset after every epoch, rewarding top contributors with INIT, VIP points, and rent yield.
Learn more about Civitia’s mechanics → docs.civitia.org
The Echelon Sponsored Season introduces two new limited-time cities:
Lend City - earn by lending INIT on Echelon
Borrow City - earn by borrowing USDC on Echelon
Players completing these actions on Echelon (Initia deployment) can mint free city units and start generating yield inside Civitia.
Throughout the two-week campaign running from October 23 to November 6, 2025, participants can earn additional on-chain rewards across both Civitia and Echelon::
15K INIT jackpot boost for Civitia Season 21
72K VIP rewards distributed through Initia’s ranking system
10% of Echelon Stage 15 VIP emissions allocated to Seasonal City owners
Snapshot: all addresses that minted the seasonal cities after completing Echelon tasks will receive the bonus.
Step 1: Connect your wallet → civitia.org
Step 2: Roll the dice to move across the board.
Step 3: Land on an Echelon city (Lend City or Borrow City)
Step 4: Complete the task on Echelon
For Lend City: supply 500 INIT
For Borrow City: borrow 100 USDC
Step 5: Once completed, return to Civitia and mint your city unit - it starts generating rent yield automatically.
Each minted city grants:
25 TP, 25 SILVER, 25 Contributions
Fixed rent yield (0.1 INIT on Lend City, 0.2 INIT on Borrow City)
Eligibility for shared VIP rewards
🎲 Play the game → civitia.org
🏦 Lend & borrow → app.echelon.market
🧭 Learn more about Civitia → docs.civitia.org
Support Echelon Market
Echelon Market🎲 Echelon × Civitia: Rolling Dice at the Upper Echelon
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