
A new campaign has landed on Initia - connecting DeFi strategy with on-chain gameplay. For the next two weeks (Oct 23 โ Nov 6), players and lenders unite in the Echelon Sponsored Season, a collaboration between Echelon Market and Civitia, the first on-chain city-building economy.
Civitia is a decentralized social-financial game built on the Initia modular blockchain with Celestia data availability.
Players roll dice, buy or rent cities, and earn yield across a real-time, on-chain board - merging economic gameplay with DeFi mechanics.
Each season brings new โSeasonal Citiesโ that reset after every epoch, rewarding top contributors with INIT, VIP points, and rent yield.
Learn more about Civitiaโs mechanics โ docs.civitia.org
The Echelon Sponsored Season introduces two new limited-time cities:
Lend City - earn by lending INIT on Echelon
Borrow City - earn by borrowing USDC on Echelon
Players completing these actions on Echelon (Initia deployment) can mint free city units and start generating yield inside Civitia.
Throughout the two-week campaign running from October 23 to November 6, 2025, participants can earn additional on-chain rewards across both Civitia and Echelon::
15K INIT jackpot boost for Civitia Season 21
72K VIP rewards distributed through Initiaโs ranking system
10% of Echelon Stage 15 VIP emissions allocated to Seasonal City owners
Snapshot: all addresses that minted the seasonal cities after completing Echelon tasks will receive the bonus.
Step 1: Connect your wallet โ civitia.org

Step 2: Roll the dice to move across the board.

Step 3: Land on an Echelon city (Lend City or Borrow City)

Step 4: Complete the task on Echelon
For Lend City: supply 500 INIT
For Borrow City: borrow 100 USDC
Step 5: Once completed, return to Civitia and mint your city unit - it starts generating rent yield automatically.
Each minted city grants:
25 TP, 25 SILVER, 25 Contributions
Fixed rent yield (0.1 INIT on Lend City, 0.2 INIT on Borrow City)
Eligibility for shared VIP rewards
๐ฒ Play the game โ civitia.org
๐ฆ Lend & borrow โ app.echelon.market
๐งญ Learn more about Civitia โ docs.civitia.org

A new campaign has landed on Initia - connecting DeFi strategy with on-chain gameplay. For the next two weeks (Oct 23 โ Nov 6), players and lenders unite in the Echelon Sponsored Season, a collaboration between Echelon Market and Civitia, the first on-chain city-building economy.
Civitia is a decentralized social-financial game built on the Initia modular blockchain with Celestia data availability.
Players roll dice, buy or rent cities, and earn yield across a real-time, on-chain board - merging economic gameplay with DeFi mechanics.
Each season brings new โSeasonal Citiesโ that reset after every epoch, rewarding top contributors with INIT, VIP points, and rent yield.
Learn more about Civitiaโs mechanics โ docs.civitia.org
The Echelon Sponsored Season introduces two new limited-time cities:
Lend City - earn by lending INIT on Echelon
Borrow City - earn by borrowing USDC on Echelon
Players completing these actions on Echelon (Initia deployment) can mint free city units and start generating yield inside Civitia.
Throughout the two-week campaign running from October 23 to November 6, 2025, participants can earn additional on-chain rewards across both Civitia and Echelon::
15K INIT jackpot boost for Civitia Season 21
72K VIP rewards distributed through Initiaโs ranking system
10% of Echelon Stage 15 VIP emissions allocated to Seasonal City owners
Snapshot: all addresses that minted the seasonal cities after completing Echelon tasks will receive the bonus.
Step 1: Connect your wallet โ civitia.org

Step 2: Roll the dice to move across the board.

Step 3: Land on an Echelon city (Lend City or Borrow City)

Step 4: Complete the task on Echelon
For Lend City: supply 500 INIT
For Borrow City: borrow 100 USDC
Step 5: Once completed, return to Civitia and mint your city unit - it starts generating rent yield automatically.
Each minted city grants:
25 TP, 25 SILVER, 25 Contributions
Fixed rent yield (0.1 INIT on Lend City, 0.2 INIT on Borrow City)
Eligibility for shared VIP rewards
๐ฒ Play the game โ civitia.org
๐ฆ Lend & borrow โ app.echelon.market
๐งญ Learn more about Civitia โ docs.civitia.org
Echelon Roadmap '25-'26
Overview Echelon has tens of thousands of monthly active users, and hundreds of millions in capital deposits and loans originated. It is now looking to expand from a pure crypto native global pool model lending market to become a truly better version of traditional financial infrastructure. Echelon seeks to achieve this through the launch of four core products that will aim to integrate structured financial product trading, onboard KYCd users, onboard a variety of real world assets, and enabl...

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Echelon Roadmap '25-'26
Overview Echelon has tens of thousands of monthly active users, and hundreds of millions in capital deposits and loans originated. It is now looking to expand from a pure crypto native global pool model lending market to become a truly better version of traditional financial infrastructure. Echelon seeks to achieve this through the launch of four core products that will aim to integrate structured financial product trading, onboard KYCd users, onboard a variety of real world assets, and enabl...

iUSD campaign is LIVE
The iUSD incentives campaign is live. Rewards accrue hourly based on your net iUSD supply, and are distributed through the Initia VIP dashboard. The iUSD incentives campaign runs Feb 26 โ Mar 26.RewardsTotal incentives: $25,000 in iUSD this month. โข $12.5k for iUSD net supply โข $12.5k for borrows against INIT and sxINITHow rewards are calculatedEligible iUSD supply is calculated as:Total iUSD supplied minus any iUSD borrowed.Snapshots are taken hourly. Rewards accrue based on your net supply ...

๐ Echelon x Backpack Campaign
Echelon has partnered with Backpack to bring an exclusive campaign for net USDC suppliers on Aptos. The goal: reward users who add fresh USDC liquidity to the ecosystem. The campaign is powered by backpack wallet, so make sure you have it set up to participate.๐ Campaign TimingStart: October 2, 12:00 AM UTCEnd: October 16, 12:00 AM UTCOnce the campaign concludes, reward distribution will be calculated and shared with eligible participants.๐ฐ RewardsLeaderboard ($15,000) The top 100 net new U...
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