The Web3 Franchise Model Ethereum rollups have quietly evolved into the Web3 equivalent of a modern franchise chain—self-sovereign platforms, strategic products, and programmable economies. Like a McDonald’s outlet, each rollup is autonomous yet brand-aligned, interoperable yet purpose-built, flexible yet rooted in shared standards.Ethereum as the Franchisor Ethereum plays the role of McDonald’s global headquarters: writing the rulebook, maintaining the brand, and supplying the critical infra...