The Crypto Communications Collective Learning Series focuses on timely topics in web3 & crypto PR and communications to support our members and set them up for success in their daily work. Each invite-only session hosts an expert (usually media) for an insightful and transparent discussion guided by perceptive questions from CCC members.

‘Decoding DeFi’ with Pedro Solimano was held in May 2024.

Disclaimer

Based on the discussion with Pedro Solimano, the below summary was generated. The practical tips below are based on notes collected during the conversation and are intended for educational use only.

CCC and Pedro Solimano assume no responsibility or liability for any errors or omissions in the content. The information contained in the article is provided with no legally binding guarantees of completeness, accuracy, usefulness or timeliness at the reader’s time of viewing.

This article is intended solely to promote the general understanding of the communications industry and the relationship between communications professionals.

Practical Tips for PR Professionals Based on Pedro’s Insights

1. Understanding the Journalist’s Background

   Tip: Pedro’s journey from political science to crypto journalism shows the importance of tailoring your pitches to a journalist’s unique background.

   Action: Personalize your approach.

   Research what the journalist has covered before and what they’re focusing on now. For instance, since Pedro values creative content at The Defiant, highlight innovative angles and unique perspectives in your pitches.

2. Keeping Up with Crypto News Trends

   Tip: Pedro appreciates smaller, data-focused teams and is concerned about the lack of coverage for regions like Latin America.

   Action: Focus on overlooked areas.

   When pitching stories, bring attention to emerging markets and provide fresh data. This can help fill gaps in coverage and make your story stand out.

3. Handling Embargoes and Media Relations

   Tip: Pedro thinks embargoes are overused and can be more effective with clearer communication. He also has concerns about the shift from traditional media to direct marketing.

   Action: Be strategic with embargoes.

   Use embargoes wisely and explain clearly why they’re in place and how they benefit journalists. And while direct marketing has its place, don’t ignore traditional media. Keep your information balanced and credible.

4. Creating Compelling Content

   Tip: Pedro prefers concise pitches and a mix of technical and broader content.

   Action: Keep it clear and balanced.

   Write brief, impactful pitches that get to the point quickly. For technical stories, include summaries that are easy to understand but still provide depth for those who want it. Offering content in different formats, like articles and podcasts, can also cater to various preferences.

5. Engaging with Industry Events

   Tip: Pedro values industry events for networking and gathering insights.

   Action: Make the most of events.

   Use these events to offer exclusive insights or previews to journalists. After the event, follow up with them to share any additional information or context they might find useful.

6. Interacting with the Audience

   Tip: Pedro gathers information from various sources, such as governance forums and Discord communities.

   Action: Provide diverse insights.

   When you’re sharing information, include a variety of sources and perspectives. This will help journalists build well-rounded stories and stay ahead of emerging trends.

7. Addressing Current Issues

   Tip 7a: Pedro’s interest in major industry conflicts and user onboarding shows what’s currently relevant.

   Action 7a: Highlight key issues.

   Focus your pitches on current industry challenges or significant trends. Explain how your company is involved and why it matters, which can make your story more relevant and timely.

   Tip 7b: Pedro prefers formal communications like email.

   Action 7b: Stick to formal channels when relevant. Know your journo.

   Use email for important pitches and keep your communications professional. This approach ensures your messages are taken seriously and avoids coming across as intrusive. Don’t forget to use an effective subject header!