With the advent of winter, many cities in China have entered the traditional “off-season” of tourism. How to design and build winter tourism products and win the winter tourism marketing war? Shanxi has chosen “Internet +” as a breakthrough, integrating VR, AR, live broadcasting platform, big data and other means to enrich the content of immersive cultural tourism experience and strengthen Shanxi’s “digital cultural tourism” industry. Taiyuan recently organized a number of online and offline ...