We spend up to 8 hours a day on addictive web2 platforms that deliver instant shots of dopamine and sometimes, trigger negative emotions (TikTok, Facebook, Instagram, Twitter).

These platforms conform to a very diverse decentralized content industry with many success stories such as YouTubers and Influencers. But the term YouTuber refers to a product of the platform. No matter how big a YouTuber’s audience is , he cannot take it to another platform and cannot directly monetize it.

On a more fundamental level, these networks are not aligned with the creators, but rather it is an exploitative relationship, and since nothing better has appeared yet, participants tend to conform.

The incentives of these platforms are to maximize the mining of information about identity, behaviors, preferences and connections. To achieve these objectives they have developed very smart algorithms that activate neurological reactions in the most efficient way (like cigarettes), creating an addictive hook that is never satisfied.

These all-powerful platforms exercise broad control over all network actors, deciding what to hide and what to show on the feed through an obscure set of parameters. They also decide what percentages to charge (sometimes up to 100%), when to insert invasive advertising and also block third-party integrations at will. They may allow some type of economic exchange or trade, but they do so in a very limited way and take most of the margin.

With web3 we have the opportunity to create new networks with better economics and incentives. Users of these networks now have property (NFT’s, Tokens), rights (Governance), portability (social graph) and privacy protection.

web3 is about building the ultimate network of networks where we don’t depend on private nodes of information, but we are all part of a transparent, open and safe digital network of information with incentives aligned for all actors.

We spend up to 8 hours a day on addictive web2 platforms that deliver instant shots of dopamine and sometimes, trigger negative emotions (TikTok, Facebook, Instagram, Twitter).

These platforms conform to a very diverse decentralized content industry with many success stories such as YouTubers and Influencers. But the term YouTuber refers to a product of the platform. No matter how big a YouTuber’s audience is , he cannot take it to another platform and cannot directly monetize it.

On a more fundamental level, these networks are not aligned with the creators, but rather it is an exploitative relationship, and since nothing better has appeared yet, participants tend to conform.

The incentives of these platforms are to maximize the mining of information about identity, behaviors, preferences and connections. To achieve these objectives they have developed very smart algorithms that activate neurological reactions in the most efficient way (like cigarettes), creating an addictive hook that is never satisfied.

These all-powerful platforms exercise broad control over all network actors, deciding what to hide and what to show on the feed through an obscure set of parameters. They also decide what percentages to charge (sometimes up to 100%), when to insert invasive advertising and also block third-party integrations at will. They may allow some type of economic exchange or trade, but they do so in a very limited way and take most of the margin.

With web3 we have the opportunity to create new networks with better economics and incentives. Users of these networks now have property (NFT’s, Tokens), rights (Governance), portability (social graph) and privacy protection.

web3 is about building the ultimate network of networks where we don’t depend on private nodes of information, but we are all part of a transparent, open and safe digital network of information with incentives aligned for all actors.