Consumers are feeling less empowered than ever, we don’t have market power and we live in a constant state of asymmetric information. Recently, Walmarts introduced electronic shelf labels where they can change the prices of items based on external factors like weather (hot day, higher priced ice cream) or use surge pricing based on availability of product. Imagine you’re a frequent customer, and every Tuesday right after work, you get a cartoon of eggs, milk, Doritos, and carrots. Nothing mor...