Footprint Analytics
Date: April, 2023
Data infrastructure platform and analytics tool Footprint Analytics has expanded its capabilities, becoming the go-to platform for Web3 companies to make data-driven decisions.
With Web3 companies relying on multiple providers to understand their users’ combined off-chain and on-chain activity, accessing and seeing data as needed is inefficient and prohibitively expensive.
Now with even broader data indexing across the entire internet, plus powerful marketing integrations, Footprint Analytics meets the needs of a Web3 world, from researchers and analysts looking to solve problems and gain industry-wide insights, to marketing and product teams trying to understand users.
“Our upgrades in the last year allow us to give Web3 teams the ability to leverage connected data from the entire internet. While the ability to understand users and protocols starts with the quality of the underlying data, we’ve also built the tools to analyze and apply that data,” said Wade Deng, CTO of Footprint Analytics.
“At Footprint Analytics, our core advantage is indexing and abstracting highly complex data across the blockchain. However, we’ve also answered the needs of Web3 teams with varying technical abilities and created the most accessible analytics platform to leverage this unmatched trove of data.”
Since 2021, Footprint Analytics has built one of the most extensive data lakes in the industry. The AI-driven data engine now indexes 25+ chains from GameFi, NFT, and DeFi sectors, making it one of the largest warehouses of raw and abstracted blockchain data. In the past year, it has gone a step further by combining it with off-chain data and marketing connectors with Footprint Growth Analytics. Going beyond the zero-code analytics platform that made it a favorite for blockchain analysts and researchers, Footprint is now the all-in-one intelligence platform for Web3.
For marketing teams, use cases include segmenting users for airdrops, tracking campaigns, monitoring a game’s retention rate, building gamer profiles, and more. Data analysts looking at the entire GameFi or NFT sectors can use broader data to compare multiple projects and see industry-wide trends. For product managers who need custom solutions, Footprint Analytics has a SQL API to pull data for product iteration and LiveOps.
In the fast-moving world of blockchain, getting up and running is critical. With zero-coding analytics, all these capabilities — as well as over 6,000 dashboards built by the Footprint community — are available to any team immediately.
Finally, insights and data need to drive business results. Launched April 2023, Footprint Growth Analytics gives teams access to 30+ activations and integrations that automate marketing campaigns across Web3 and Web2. Using triggers, segments, and parameters built in Footprint Analytics, teams can unify touchpoints across the entire web by setting up emails, social media posts, airdrops, Web3 DApp push notifications, and more. Cycling the data back into Footprint Growth Analytics, organizations can monitor the performance of their campaigns and automations in real-time, optimizing their marketing program and saving the learnings for later.
“Our vision is to be the infrastructure of Web3. We’ve successfully worked for less than 2 years to create an unmatched data infrastructure, and now additionally have the visualization tools and integrations to help blockchain professionals solve problems using data,” said Wade Deng, CTO of Footprint Analytics.
“With hundreds of ecosystem partners, we’re incredibly grateful to have the opportunity to work with the industry’s best to elevate blockchain data. We have integrated millions of projects into our platform and would love to invite all teams and specialists in the blockchain space to join us as we grow.”
Footprint Analytics’ product suite addresses the most critical needs of marketing and product teams in Web3. The platform has already been used by some of the most innovative companies in the industry, including partners such as PlanetIX and Notifi, to acquire users, improve user retention, increase revenue, monitor LiveOps, and iterate their products.
About Footprint Analytics
Footprint Analytics is a data infrastructure blending web2 and web3 data with abstractions. Footprint covers 25 chains, 700k+ NFT collections, 2000+ GameFi protocols, and 100k+ tokens available for our users to make insights on. Footprint offers a drag & drop feature with our data to offer a zero-coding solution to blockchain insights. With Footprint’s API you can get full access to historical data and build your applications with it. We also offer Footprint Growth Analytics which is the first web3 CRM tool that combines both web2 & web3 data to better understand user activity & help marketing make changes and promote to the right demographic.
