Blockchain technology has brought about an explosion of data that is being generated and stored on various chains. However, making sense of this vast amount of data has remained a challenge. That’s why Footprint Analytics has developed a powerful tagging system that helps classify and analyze blockchain data.

Footprint has indexed a vast amount of on-chain data from 25 different blockchains, as well as static data from protocols. By identifying and classifying protocols, we have been able to differentiate between GameFi, NFT, and DeFi. We have also been able to map contract addresses to project names.

But the capabilities don’t stop there. Footprint cross-analyzes user behavior and asset data to generate more accurate tags. Additionally, it incorporates off-chain data, such as identity and social tags, to create a more complete picture of each blockchain address.

The robust tagging system has allowed Footprint to tag millions of blockchain addresses with thousands of tags. These tags are categorized into several major categories, including behavior tags, NFT, GameFi, DeFi, on-chain activities, project-specific tags, off-chain identity tags, and model tags.

Scenarios for the use of tags

By providing accurate and comprehensive tagging, we’re helping to bridge the gap between the vast amount of blockchain data and actionable insights. By using user tags to analyze on-chain and off-chain data, project teams and investors can make better decisions and develop more effective strategies to drive growth and success in the blockchain ecosystem.

Best practices for tracking user tags：

1. Audience Analysis:

For project teams or investors, user tags provide a way to deeply understand users, segment them into different groups, and implement different operational strategies. By analyzing user tags, you can gain insights into user behavior, preferences, and demographics.

2. User Screening:

User tags can also be used to screen out inactive or fraudulent users in reward or incentive programs. By identifying and filtering out bots and other malicious actors, you can ensure that rewards are distributed fairly to genuine contributors.

3. Identifying Potential Users:

User tags can also be used to identify potential users, such as those who are active in competing projects or who hold large amounts of relevant assets. By analyzing user tags, you can find new target audiences and develop effective marketing strategies to reach them.

At Footprint Analytics, we’re committed to providing the most accurate and comprehensive blockchain data analysis tools. Don’t settle for surface-level data analysis — give our tagging system a try and take your project to the next level! Contact us and book a demo to learn more.