While data analytics is integral to understanding user behavior for product and marketing teams, companies in the blockchain industry still have few ways to gather and analyze on-chain data.

In Feb** **2022, Footprint Analytics launched DeFi 360, a platform to provide actionable and accurate enterprise-level data about their protocol’s TVL growth and user behavior on multiple chains.

Examples of data users can find with DeFi 360 include:

• Top-down analysis from chains on specific pools and addresses

• User segmentation based on activity, onboarding date, etc.

• TVL and trading volume analysis from entire chains down to individual wallet addresses

The platform currently has data from 6 chains — Ethereum, Binance, Polygon, Fantom, Avalanche, and Arbitrum — and provides users insights into projects in areas of GameFi, NFTs, SocialFi, the metaverse, and more.

Furthermore, DeFi 360’s powerful and intuitive charting feature makes the platform highly accessible for any team.

In January, Footprint Analytics announced it had closed a $1.5 million seed round led by IOSG Ventures. The company plans to expand its cross-chain analytics platform, which aims to make blockchain analytics accessible for everyone. It uses AI technology to collect and clean data from multiple chains.

• **Compare up-to-date data from various chains in one place. **DeFi 360’s protocols dashboard clusters DeFi data from multiple chains in one place and with a drag-and-drop interface.

• **Uncover protocol pain points and improve the product. **DeFi 360’s granular data drill-down lets users understand TVL trends by examining how wallets employ their tokens on the chain.

• **Identify and track VIP users. **DeFi 360 can categorize users into tiers based on trading volume and other metrics with its persona segmentation.

“DeFi 360 answers the need of blockchain companies to accurately assess on-chain behavior and improve user experience,” said [x].

“Just as Google Analytics is an indispensable tool for all businesses operating online, we believe solutions like DeFi 360 will become part of every business’s marketing and product stack as blockchain technology goes mainstream.”

By building on Footprint Analytic’s powerful data engine, DeFi 360 will provide businesses with insights to make intelligent decisions, continuing the companies goal of making blockchain analytics accessible to everyone.