June 2022, Simon

Data Source: Footprint Analytics — Investing in Bear Market Dashboard

Since April, the crypto currency market has been in a severe downturn.

Bitcoin is down by 70%** **from all time highs, while Ethereum is down 80%. Whole ecosystems, like Luna, have been obliterated, and dozens of altcoins and GameFi tokens have lost nearly all their value.

In a bull market, passive returns can be achieved by simply investing in beta to follow the general trend. But in bear markets, it doesn’t work. Amid these conditions, we need to use alpha investing to find opportunities to invest.

Use macro data to find market trends

DeFi copies almost all the models of traditional finance, from lending to financial derivatives. The main difference between DeFi and traditional finance projects is the use of smart contracts, more transparent information on the chain, and the minting of its own token as an incentive.

Therefore DeFi has many of the characteristics of traditional finance, but it lacks strong regulation leading to high price fluctuations. DeFi doesn’t have more real-world use cases outside of making more money on crypto, and most people find it difficult to onboard. Therefore, user growth has stalled after an initial boom in interest.

According to data from Footprint Analytics, DEXs don’t remain the top category within DeFi by TVL, its market share declined** 40%to 27%. Lending projects have been obliterated, dropping from second place at **20% to 8%]. Assets and Bridge projects now occupy 31% and 12% of the market.

1.Use a Dollar Cost Average strategy

Dollar cost averaging refers to allocate an equal amount of money and invest it regularly**.** It contrasts with trying to time the market, selling at highs and buying lows.

In the current macro environment, we cannot tell when a token will hit bottom. So, it makes sense to dollar cost average into projects you believe will survive long-term. While steadily investing regular sums of cash is less profitable than making perfect swing trades, it is safer.

2.Stablecoin investing

FOMO emotions due to high cryptocurrency volatility make it difficult to make good decisions, especially in bear markets, so using stablecoins is a relatively low-risk investment option. There is no shortage of investments in stablecoins on both Lending and DEX platforms, and a LP formed with a stablecoin also protects against impermanent loss. While stablecoins have more use cases and less volatility, it is important to remember that they also have risk.

However, after the UST crash, the security of algorithmic stablecoins is a concern. The opaque information of centralized stablecoins also presents certain security issues, and the liquidation risk of overcollateralized stablecoins is also concerning.

According to Footprint Analytics, the plunge has caused a precipitous drop in TVL for Curve, DeFi’s largest stablecoin DEX platform. This has shown that stablecoins aren’t so stable after all, so invest with caution.

Use macro data to find market trends

Data from Footprint Analytics shows that GameFi’s unique users grew to a crescendo in late 2021, peaked again in January, and then oscillated downward. A more significant drop occurred in late May, with a gradual decline in new users. On June 8, there were 65,000 new users and 606,000 unique users, only 30% of the peak.

GameFi 1.0 is rapidly developing, and the most common feeling among players is boredom. The current games are less playable, and most of the projects only use tokens as a reward mechanism to attract a large number of mining and selling players, and the project period is basically only a few months.

It is not easy to choose a project to invest in among many GameFi projects. It’s a good way to evaluate the project in terms of project popularity, new player growth, retention of old users and token issuing.

Enter at the early stage will be more likely to return the capital, and at the same time should pay more attention to the project’s dynamics, according to the project’s dynamics in a timely manner to make decisions and may seize the opportunity on the eve of token price fluctuations.

For example, many users liked StarSharks early model, and a large number of users joined the project.

However, the rapid influx of users caused the token to be overminted, and token inflation led to a price drop. When the project owner realized the problem and removed the rental marketplace, user data also fell off a cliff, no longer able to attract new users, and the token price fell into a death spiral.

The drop in StarSharks is also evident in the retention rate, with only 1.7% of users who entered the game in April staying on. The old users in the previous period have been lost, and only those who entered in December last year still have 6.1% retention, presumably because this users have NFT at a lower cost, and now have basically returned enough capital, and the output thereafter is pure income. Therefore, it is especially important to choose the right time to enter.

In addition to paying attention to the macro situation of the overall market, macro control by the project is also important. Although this is contrary to decentralization, effective control at an early stage can prevent token prices from surging and plummeting, allowing the project to grow more permanently. Therefore, it is important for users to pay close attention to the project’s dynamics such as the project’s comms or organized activities in the community, to be able to understand the future direction and make the right actions before changes occur.

• Invest in 3A Games

As GameFi bottlenecks, some traditional developers are moving into the world of blockchain, and VCs have been working on 3A games for a long time, with Illuvium, the most famous of them, gaining a lot of attention and a token price of $1,800 at its peak.

Although the development cost of 3A games is high and the period is long, the beautiful graphics and rich playability of the games will attract more players who value the intrinsic value. Whether they can break the spell of the death spiral can wait for the performance of the games online in this year.

Investment in a bear market should not only be pinned on speculation, but also on finding such valuable games. There is no doubt about the development ability of traditional game developers, but whether they can adapt to blockchain and make games suitable for cryptocurrency users also needs to pay attention to their economic models.

• Pay attention to new ways to earn, cautiously

StepN brought the X-to-earn model to the forefront, and was even once thought to be the way out of the death spiral. However, with a series of negative news, it became obvious from June that StepN’s withdrawals exceeded deposits on the BSC chain, and the token dropped all the way.

Whether or not StepN’s attempt is successful, the X-to-earn model will be an area of attention in the short term. It is critical to see more and choose carefully, analyze the project’s own value advantages, and enter at the low point of the early stage of the project to minimize the risk of being trapped.

Traditional finance investors use insider information to outperform retail. While this still happens in crypto, blockchain data is open and transparent, which allows those who study the data to narrow the gap.

After understanding the macro trend, you should participate in community events to keep up with information, study on-chain data, then be cautious in making judgments but act quickly when doing enough research.

This piece is contributed by Footprint Analytics community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.