Footprint Analytics

Author: lesley@footprint.network The NFT market showed little sign of renewed optimism in May, despite $43 million raised, the highest amount of funding since November 2022. However, the amount raised outpaced actual market volume and user growth, suggesting that enthusiasm remains concentrated among venture investors. Mainstream collectors have yet to match the interest. Unique users and trading volume continue to decline. The market needs to move beyond temporary hype and speculation and at...

Author: daniel@footprint.network Web3 marketing means developing, positioning, and promoting blockchain products and brands in the Web3 space. At Footprint Analytics, we’ve seen the challenges and opportunities in Web3 marketing first-hand and have realized that while some principles overlap with marketing in other industries, Web3 marketing is unique. All marketing begins with data — the ability to track, research, and segment your customers, then launch measurable campaigns. On the one hand...

Author: lesley@footprint.networkWhat is MCH Verse?MCH Verse is an Layer 2 blockchain powered by optimistic rollups and built on the game-specific Layer 1 blockchain known as Oasys.The main game on MCH Verse is My Crypto Heroes (MCH), a multiplayer role-playing game built on Ethereum, Polygon, and MCH Verse, released in 2018. Footprint Analytics recently hosted a Twitter Space session with Yamato, the COO of MCH Verse, where they discussed the game and their primary focus on data metrics. They...

Author: daniel@footprint.network During the last bear market, NFT projects flooded onto the market and most were relatively primitive. Most PFP projects lacked genuine communities around them or value in being part of the community, whereas game and metaverse NFTs were entirely tied to speculative usage. Now, as the market matures, NFT projects or non-Web3 organizations who want to launch an NFT collection, need to be much more tactical in their marketing — conducting data-driven user-researc...

Author: daniel@footprint.network Web3 influencer marketing has emerged as a distinct approach that sets itself apart from traditional influencer marketing. In this article, we will delve deeper into the distinctive characteristics of Web3 influencer marketing, highlighting the niche subset of influencers, the importance of trust and neutrality, and the community-based channels and initiatives that drive engagement in this space. Additionally, we will discuss the role of product-led marketing ...

Author: lesley@footprint.network On May 13th, Line announced its plans to release five ‘gamer first’ NFT games in 2023. As we can see, more developers and more gamesare appearing, showing that web3 games are struggling to expand beyond speculation. However, transaction volumes have declined and user numbers initially fell, indicating that sustainable games that focus on fun, span communities, and mass appeal remain scarce. Sustainable games that do not focus on hype still remain rare. Good ga...

Author: daniel@footprint.network As the world embraces the revolutionary potential of Web3, blockchain technology and non-fungible tokens (NFTs) have emerged as powerful tools for marketing and engagement. In this dynamic landscape, businesses, brands, and platforms are harnessing the unique properties of Web3 to captivate audiences, drive sales, and build vibrant communities. From decentralized finance (DeFi) platforms to virtual reality experiences and curated art marketplaces, Web3 marketi...

The main sectors of crypto in Japan are NFTs and gaming focused projects, which are largely focused on community building, localization, and longevity. Coupled with the easing of regulations in Japan, there might be an increase in interest in the crypto industry in Japan.Key Takeaways:Japan has strict regulations in place to maintain stability and security for investors, which can be a challenge for smaller crypto projects.STEPN is a project that has successfully entered the Japan market, whe...

Author: Daniel@footprint.network Traditional content marketing is typically focused on creating content that will attract potential customers and encourage them to make a purchase. This could include blog posts, social media updates, and email newsletters. The goal is to create content that ultimately leads to a sale. Web3 content marketing, on the other hand, is focused on encouraging users to engage with your project on a deeper level and build a community around your product or service. On...

Author: daniel@footprint.network Because of the significant differences between traditional marketing and Web3 marketing, several options for a Web3 marketing course have emerged which teach the new tactics and perspectives for:Community buildingSocial media in the blockchain industryWeb3 public relationsBackground to the industry currentlyAnd moreIn this article, you’ll know the top Web3 marketing courses and get a primer on Web3 marketing below.Top Web3 marketing courses1. Footprint Analyti...

Author: daniel@footprint.network We previously wrote an article about how companies and projects can gain an edge in Web3 using marketing. “Edge” is the operative word here. In Web3, a genuinely useful, secure, and useable product markets itself. If you’re a GameFi project, your gameplay must be fun and sustainable — which is rare. Standalone NFT projects have relied heavily on marketing, but the niche moves so quickly that it’s impossible to generalize marketing tactics that will continue to...

Author: daniel@footprint.network In the world of cryptocurrency and Web3, branding plays a critical role in determining the success of a project. As the competition among various coins and decentralized platforms intensifies, establishing a strong brand becomes essential for gaining widespread consumer adoption and effectively communicating complex concepts to the masses. This article explores the importance of branding in crypto and Web3, highlights the differences between crypto branding an...