Footprint Analytics

Author: Daniel@footprint.network Source: NFT Monthly Report Two interesting trends occurred for NFT chains and marketplaces in March. Despite breaking out in February to reach 4.2% of total NFT trading volume, Polygon fell to under 1% of the total market, making it once again the 3rd largest NFT chain. On the other hand, Blur didn’t slow down and instead widened its lead as the most popular marketplace. It now has 66% of total trading volume, making it a truly disruptive project in an industr...

In the rapidly-evolving Web3 ecosystem, airdrops have emerged as a popular marketing strategy for teams to promote their projects, incentivize early contributors, and acquire new users. Airdrops also offer users an opportunity to obtain free cryptocurrency assets. However, executing a successful airdrop campaign can be a complex and challenging task, and simply distributing tokens to a large number of users may not necessarily achieve the desired marketing objectives. Uniswap’s $UNI airdrop, ...

Author: daniel@footprint.network In GameFi, doing a good airdrop is one of the hardest things to get right. While airdrops have been a hot topic this year with campaigns from Arbitrum and Blur, the profitability of airdrops has created a bot problem, where airdrop farmers use multiple accounts to game the system. Tradingvolumeon Blur*explodedafterits Feb. 14 airdrop* Bots can create the optics of popularity and even be leveraged to gain real users; but how can projects avoid the pitfalls of b...

Key TakeawaysKey operational metrics of Web3 Games include active users, retention rates, and payment-related data. Non-genuine players can disrupt the game’s balance and economic stability.This article takes Era7 as an example, introduced the method of identifying non-genuine players, and found that non-genuine players have a higher level of activity than genuine players, with an average active durationday of 68 days and higher frequency of operations.Non-genuine players may consist of manua...

Blockchain technology has brought about an explosion of data that is being generated and stored on various chains. However, making sense of this vast amount of data has remained a challenge. That’s why Footprint Analytics has developed a powerful tagging system that helps classify and analyze blockchain data. Footprint has indexed a vast amount of on-chain data from 25 different blockchains, as well as static data from protocols. By identifying and classifying protocols, we have been able to ...

Date: April, 2023 Data infrastructure platform and analytics tool Footprint Analytics has expanded its capabilities, becoming the go-to platform for Web3 companies to make data-driven decisions. With Web3 companies relying on multiple providers to understand their users’ combined off-chain and on-chain activity, accessing and seeing data as needed is inefficient and prohibitively expensive. Now with even broader data indexing across the entire internet, plus powerful marketing integrations, F...

lesley@footprint.network In the current bear NFT market, “minting bots” pose significant challenges by manipulating volumes and distorting project value. This practice creates a false sense of demand, misleads investors, and leaves real users struggling to obtain NFTs, resulting in high-quality user attrition and a decline in community engagement. The dominance of bots stifles healthy discussions, ultimately hindering a project’s innovation and growth. Gain a Competitive Edge: Combat Bot Mani...

Author: daniel@footprint.network Data Source: Monthly GameFi Report March was a relatively sleepy month for the GameFi industry, with no huge announcements, breakthrough titles or death spirals. Splinterlands and Hive — classic names in the timeline of GameFi — are starting to face a decline in users, while Alien Worlds continues to lead. Illuvium, the first in the new batch of AAA blockchain games, is on top for active players on Ethereum. For the first time in 5 months, GameFi user metrics ...

Web3 is expanding rapidly and projects are experiencing customer acquisition growth. Currently, projects typically measure user growth data by active users, which refers to the number of wallets that interact with contracts. However, it is evident that active wallets are not the most core users, as there are many robots and multi-wallet situations on the chain that can interfere with this data. If we take the same measures for all users, it will not only waste resources but also lead to probl...

As the threat of Sybil attacks looms over distributed storage systems and sensor networks, Trusta has found a solution with the help of AI and Footprint. Sybil attacks are a common strategy employed by network attackers to gain network access by creating false identities. These attacks can disrupt network activity and, if enough false identities are created to win votes, even control the entire network. Sybil attacks are also widely prevalent in on-chain marketing activities, such as creating...

Track, Analyze, and Optimize with Footprint Growth Analyticslesley@footprint.network Web3 projects face numerous challenges in managing their social media presence, especially on platforms like Twitter. The overwhelming amount of data to analyze can make it difficult to customize views of historical data or quickly assess performance. Furthermore, dedicating the necessary time and effort to monitor social media can be daunting, particularly for smaller teams with limited resources. To allevia...

Data related to blockchain projects is often too fragmented to be used effectively by marketing teams. To put it another way, information is stored across various platforms, databases, and applications, which makes integrating Web2 and Web3 data challenging. For example, Web2 data is typically stored in centralized databases, while Web3 data is stored on decentralized ledgers. To combine them, you must convert the data into a uniform format and connect the storage locations. Additionally, the...