Testing product surveys are the most direct way to collect constructive feedback from the customers who know the most about the strengths and weaknesses of your Web3 products. Let’s dive into the 13 best Web3 survey questions that can help you understand your customers' needs during the product testing process. 

Web3 survey questions collect feedback from blockchain product users to test Web3 products and assess users' experiences, preferences, and understanding of these products.  By collecting insights through surveys, product teams can identify areas for improvement in the user experience, leading to better usability and higher user satisfaction.

Web3 survey questions help brands assess the level of awareness and adoption of their Web3 products

To get the most engaging experiences for your respondents, here are some of the best Web3 survey questions you can ask them: 

Web3 surveys help guide developers to prioritize future features and plan their roadmap

With this question, you can capture your customer’s first impression, which is often the most lasting impression they have of your product. 

This data will help you prioritize those features in your product roadmap. Brands might discover that a feature that was added as an afterthought is helping to retain users.

This question is about finding out what your users dislike, find annoying, or simply think can be made better. Although businesses avoid negative answers, that is the best way to improve your product. 

There will likely be different types of users with unique needs and use cases. The Web3 feedback form can help Web3 brands segment users according to their primary use case.

This survey question is designed to help you identify different user groups based on how they use your product. There are two key usage metrics you should keep track of: 

• Usage frequency: The usage frequency can vary depending on the customer's needs and satisfaction levels with the product. 

• Usage time: If respondents only use your product for short periods, it may indicate that there are issues with the user experience that need to be addressed.

If your audience is price-sensitive, consider offering a lower price point with reduced premium features. Price expectation enables you to pinpoint the optimal pricing for your product, enhancing its market fit and appeal.

This product survey question will clue you into the user's buying intention. Consider whether price affects buying intent or the brand’s associations and exclusivity.

User feedback provides valuable perspectives for product teams to enhance product offerings

When customers perceive your product as high-quality, they are more likely to consider paying a premium price. In the case of a negative response, it would be useful to ask 'why' to identify specific areas that need improvement for your future upgrades.

Having a unique selling point sets your product apart from competitors. Whether it's through innovative design, exceptional service, or standout features, differentiation can give you a competitive advantage in the market. 

A high frequency of "very likely" signals effective problem-solving consumer experiences in your product. Conversely, if responses lean towards "not likely," your product may be too similar to a well-known brand, requiring extra effort to attract consumers away from their preferred choice.

This survey question tests the product and also serves as an NPS question. NPS surveys enable brands to measure customer loyalty and satisfaction levels in the product testing process. 

Utilize a structured matrix grid format for this survey question to enable users to rate essential aspects such as onboarding, knowledge base, usability, navigation, and support. 

Example of Matrix Gird survey to rate user experience with the product

By placing this question after previous inquiries, product teams will have a clearer understanding of the product experience, facilitating more targeted and actionable suggestions for enhancing the product.

Formo's Web3 Form Builder is a user-friendly tool that helps Web3 product and marketing teams create a Web3 form with engaging questions and a diverse set of templates. Utilizing Formo, you can streamline the feedback collection process with both on-chain and off-chain data to drive data-driven decisions and lead to a more successful product.

Drive informed decisions with data and build better products with Formo’s Web3 Form Builder

Web3 Surveys are extremely valuable as they allow your customers to share which parts of your Web3 product are working well and which are not. Through surveys, developers can assess user satisfaction levels, identify pain points, and make informed decisions to enhance the user experience for your Web3 products.

Sign up for Formo now to get Early Access!