Foundation TeamThe World is yours
When we started Foundation, there weren’t many opportunities for digital artists to make a living from their artwork. That needed to change. Our goal was to provide an onchain platform that brought value to digital art. We hand-selected artists, who became our muses, and our platform quickly took off. We realized there was a term for that—curation—and we became known for it. It was the key to our collective success. However, as we welcomed more and more creators, we missed the human connectio...
Foundation TeamCrypto wants to be used
GenesisWe started Foundation with the vision of empowering digital creators with crypto. We were guided by the belief that tokens and smart contracts would become powerful tools in the hands of creative people on the internet. In our minds, the artists, musicians and storytellers of the world would realize crypto’s true potential. It turns out we were right. Since our founding, Foundation has facilitated the sale of hundreds of millions of dollars of digital art across every medium and genre ...
Foundation TeamPartly Cloudy, Fully Generative: Strange Clouds by Hayden Clay
Hayden Clay's debut generative collection, Strange Clouds, is the artist’s latest exhibition, featuring 2,000 curated outputs and a unique, single artwork, ‘Countryside Cubism. The generative series dedicated to clouds, Clay’s largest project to date, marks an exciting new phase in his career. Each idyllic output is a unique combination of shapes, patterns and color palettes that depict the time of day, rendered through 3D generative techniques.From Analog Roots to Digital HeightsClay&ap...
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Foundation TeamThe World is yours
When we started Foundation, there weren’t many opportunities for digital artists to make a living from their artwork. That needed to change. Our goal was to provide an onchain platform that brought value to digital art. We hand-selected artists, who became our muses, and our platform quickly took off. We realized there was a term for that—curation—and we became known for it. It was the key to our collective success. However, as we welcomed more and more creators, we missed the human connectio...
Foundation TeamCrypto wants to be used
GenesisWe started Foundation with the vision of empowering digital creators with crypto. We were guided by the belief that tokens and smart contracts would become powerful tools in the hands of creative people on the internet. In our minds, the artists, musicians and storytellers of the world would realize crypto’s true potential. It turns out we were right. Since our founding, Foundation has facilitated the sale of hundreds of millions of dollars of digital art across every medium and genre ...
Foundation TeamPartly Cloudy, Fully Generative: Strange Clouds by Hayden Clay
Hayden Clay's debut generative collection, Strange Clouds, is the artist’s latest exhibition, featuring 2,000 curated outputs and a unique, single artwork, ‘Countryside Cubism. The generative series dedicated to clouds, Clay’s largest project to date, marks an exciting new phase in his career. Each idyllic output is a unique combination of shapes, patterns and color palettes that depict the time of day, rendered through 3D generative techniques.From Analog Roots to Digital HeightsClay&ap...
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In the dynamic realm of generative art, Willard emerges as an artist who skillfully marries traditional motifs with groundbreaking techniques. His latest endeavor, Cul-de-Sacs, redefines suburban landscapes through the nostalgic lens of American folk art, presenting an intriguing blend of the past and the present.
Cul-de-Sacs is anchored in Willard's captivation with everyday sceneries, which he reimagines into minimalist territories rich with poetic nuances.
“I’ve always had a fascination with ordinary places and ordinary structures because they have this way of being familiar, even when you see them for the first time.”
Drawing inspiration from early 20th-century American folk art, particularly in its distinctive flattened representation of space, he infuses these elements into the contemporary suburban milieu.
“By focusing on the cul-de-sac, which is a quintessential emblem of sprawl, the algorithm generates scenes that are immediately recognizable and even familiar, especially for those who grew up in the suburbs. However, when these suburban landscapes are reframed through the simplified, flattened language of folk art, they suddenly become uncanny and surreal.”
The result is a fusion of the known and the unknown, striking a nostalgic chord with anyone familiar with suburban life.
Willard’s approach to Cul-de-Sacs balances spontaneous gestures with precise refinement. His process begins with rudimentary sketches, exploring geometric relationships and mathematical principles, before progressing to digital code. His travels have also contributed to pivotal breakthroughs, underscoring the unpredictability of his artistic journey.
Diverging from the norm, Willard’s process is rooted in art and design more than technology. In Cul-de-Sacs, this translates into developing algorithms that emphasize repetition and conceptual depth, steering generative art towards uncharted creative realms.
“Unlike code purists, who may be interested in the visualization of algorithmic relationships and the beauty of mathematics, I’m more interested in using code as a new medium for storytelling and world-building.”
Willard is set to continue his exploration of ordinary landscapes, drawing motivation from the ubiquity of everyday environments. Influenced by artists like Bernd and Hilla Becher and Ed Ruscha, and writers like Sherwood Anderson, his ambition is to transform commonplace settings into a new perceptual experience for the audience.
Cul-de-Sacs transcends being merely a generative art project; it's a narrative woven from the fabric of daily life, intersecting generative art, traditional aesthetics, and contemporary storytelling.
See more pieces from the collection here.
In the dynamic realm of generative art, Willard emerges as an artist who skillfully marries traditional motifs with groundbreaking techniques. His latest endeavor, Cul-de-Sacs, redefines suburban landscapes through the nostalgic lens of American folk art, presenting an intriguing blend of the past and the present.
Cul-de-Sacs is anchored in Willard's captivation with everyday sceneries, which he reimagines into minimalist territories rich with poetic nuances.
“I’ve always had a fascination with ordinary places and ordinary structures because they have this way of being familiar, even when you see them for the first time.”
Drawing inspiration from early 20th-century American folk art, particularly in its distinctive flattened representation of space, he infuses these elements into the contemporary suburban milieu.
“By focusing on the cul-de-sac, which is a quintessential emblem of sprawl, the algorithm generates scenes that are immediately recognizable and even familiar, especially for those who grew up in the suburbs. However, when these suburban landscapes are reframed through the simplified, flattened language of folk art, they suddenly become uncanny and surreal.”
The result is a fusion of the known and the unknown, striking a nostalgic chord with anyone familiar with suburban life.
Willard’s approach to Cul-de-Sacs balances spontaneous gestures with precise refinement. His process begins with rudimentary sketches, exploring geometric relationships and mathematical principles, before progressing to digital code. His travels have also contributed to pivotal breakthroughs, underscoring the unpredictability of his artistic journey.
Diverging from the norm, Willard’s process is rooted in art and design more than technology. In Cul-de-Sacs, this translates into developing algorithms that emphasize repetition and conceptual depth, steering generative art towards uncharted creative realms.
“Unlike code purists, who may be interested in the visualization of algorithmic relationships and the beauty of mathematics, I’m more interested in using code as a new medium for storytelling and world-building.”
Willard is set to continue his exploration of ordinary landscapes, drawing motivation from the ubiquity of everyday environments. Influenced by artists like Bernd and Hilla Becher and Ed Ruscha, and writers like Sherwood Anderson, his ambition is to transform commonplace settings into a new perceptual experience for the audience.
Cul-de-Sacs transcends being merely a generative art project; it's a narrative woven from the fabric of daily life, intersecting generative art, traditional aesthetics, and contemporary storytelling.
See more pieces from the collection here.
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