2026 has kicked off for G61 and our partners with a series of unexpected and large-scale collaborations.

2026 has kicked off for G61 and our partners with a series of unexpected and large-scale collaborations.

Marketing is often approached with the expectation that somewhere within the process there exists a single decisive action a campaign, a launch, or a creative idea that will suddenly and irreversibly change the trajectory of a business. This expectation is understandable in an industry that celebrates visible wins, viral moments, and success stories presented as clean, linear narratives.

Marketing is often approached with the expectation that somewhere within the process there exists a single decisive action a campaign, a launch, or a creative idea that will suddenly and irreversibly change the trajectory of a business. This expectation is understandable in an industry that celebrates visible wins, viral moments, and success stories presented as clean, linear narratives.

In 2025, we worked across 50+ Web3 projects, activated 300+ KOLs, and helped brands show up in the right places — not just everywhere. Our content and distribution systems generated millions of contextual impressions, not bursts of empty visibility.

In 2025, we worked across 50+ Web3 projects, activated 300+ KOLs, and helped brands show up in the right places — not just everywhere. Our content and distribution systems generated millions of contextual impressions, not bursts of empty visibility.

People often ask us: Why are you building the Gagarin Partners Map at all? Because Web3 doesn’t lack projects, it lacks structure. Strong teams get lost in noise. Funds and partners waste time on chaotic research. Trust has to be rebuilt from zero every single time. The Partners Map exists to solve that. It’s not a logo wall.

People often ask us: Why are you building the Gagarin Partners Map at all? Because Web3 doesn’t lack projects, it lacks structure. Strong teams get lost in noise. Funds and partners waste time on chaotic research. Trust has to be rebuilt from zero every single time. The Partners Map exists to solve that. It’s not a logo wall.

Everyone talks about growth. Very few actually engineer it. Over the past months, we’ve dissected dozens of Web3 campaigns, community stacks, and on-chain growth mechanics not in theory, but in execution.

Everyone talks about growth. Very few actually engineer it. Over the past months, we’ve dissected dozens of Web3 campaigns, community stacks, and on-chain growth mechanics not in theory, but in execution.