The Web3 ecosystem was built on the idea of trustless systems  where code replaces intermediaries, and transactions are verified by consensus, not promises.

But in practice, “trustless” doesn’t mean “without trust.”

It means trust must be earned differently.

Every investor, community member, or partner still decides who to believe, who to follow, and who to ignore.

And the gap between technical trust and human trust is where most projects fail.

In the last three years, over 70% of Web3 projects that raised funds during hype cycles have lost active users within six months.

Not because of bad code  but because of broken communication.

Anonymous teams. No transparency after launch.

Overpromised utilities. Delayed updates.

The result? Distrust  and once it appears, no tokenomics can fix it.

At G61, we’ve been solving this exact problem for the past three years

helping founders, exchanges, and ecosystems build visible credibility in a world that technically doesn’t require it.

People don’t need you to be flawless  they need you to be consistent.

Projects that update weekly (even briefly) retain 40–60% more engaged users than those that post irregularly.

We help teams set rhythms of visibility: regular news, transparent status reports, open Q&A sessions.

Predictability creates familiarity  and familiarity is the root of trust.

The fastest-growing Web3 brands use controlled transparency.

They show numbers before they look impressive, and share roadmaps before they’re finished.

At G61, we turn transparency into a communication tool  dashboards, open milestones, public retrospectives.

It’s not about “showing everything.” It’s about showing enough to make people believe in your process.

Even in decentralized ecosystems, users still follow people, not protocols.

Anonymous teams rarely sustain loyalty  because there’s no emotional contract.

We help founders develop human presence:

named authors of updates, consistent tone of voice, leadership visibility in AMAs and events.

When users know who they’re building with, what they build matters more.

Trust in Web3 isn’t built through smart contracts  it’s built through patterns, clarity, and human presence.

No matter how advanced the technology gets, people still invest in signals of reliability.

At G61, we specialize in building that reliability

through communication frameworks, founder visibility strategies, and narrative design.

👉 Book a free consultation with a G61 marketing strategist

and learn how to turn transparency into your strongest growth driver.