We’ve seen this a hundred times in Web3: a launch post gets 5,000 likes, 10,000 retweets, and $1M in “hype volume”

Two weeks later? Flat engagement. Zero on-chain activity. No one remembers the name

Why? Because attention ≠ adoption

If your “traction” lives only on social media…it’s not a traction. Real one lives inside your retention curve: DAU/MAU ratio, cohort stickiness, recurring activity, referral loops

In growth terms:

↔️ Social virality half-life: ~48 hours

↔️ Retention compounding effect: every +10% in week-1 retention = 2× LTV in 3 months

Startups don’t die because no one hears about them. They die because no one stays

Don’t count tweets. Count users who return without being asked ✅