GALLERYAI-generated art and the 'Babes': A Chat With Petra
*This article is part of our editorial series, GALLERY SELECTS, where we showcase the diverse artists, collectors, and curators who are creating and sharing their NFTs on GALLERY. The ever-ongoing fervor surrounding AI-generated art has hit again, igniting passionate debates reminiscent of controversies about art mediums throughout history. At the heart of the latest episode of “AI artists vs. the rest of the world” stands Petra Voice. Petra's innovative approach and relentless pursuit o...
GALLERYRoope Rainisto: Challenging Perception Through AI Photographs
*This article is part of our editorial series, Gallery Selects, where we showcase the diverse artists, collectors, and curators who are creating and sharing their NFTs on Gallery. Roope Rainisto, a Finnish artist and former designer, intentionally evokes a sense of unease through his work. His images often blend the absurd, the deeply personal, and the strikingly surreal. His transition into AI photography is quite unique, positioning him as a prominent figure in the NFT and AI art communitie...
GALLERYGallery raises $2.69M to build the curation and social layer for NFTs
NFTs are on a meteoric rise. Today, more than two million wallets own NFTs. The industry has surpassed $10B in transaction volume this year. The most influential creators and brands are piling in and there are no signs of slowing down. For those who have been watching closely—it's no surprise. We are in the midst of a monumental shift: we now spend more and more time online, our digital identities matter more than ever, and for the first time in history, we are able to truly own digital ...
Share **your** collection.
GALLERYAI-generated art and the 'Babes': A Chat With Petra
*This article is part of our editorial series, GALLERY SELECTS, where we showcase the diverse artists, collectors, and curators who are creating and sharing their NFTs on GALLERY. The ever-ongoing fervor surrounding AI-generated art has hit again, igniting passionate debates reminiscent of controversies about art mediums throughout history. At the heart of the latest episode of “AI artists vs. the rest of the world” stands Petra Voice. Petra's innovative approach and relentless pursuit o...
GALLERYRoope Rainisto: Challenging Perception Through AI Photographs
*This article is part of our editorial series, Gallery Selects, where we showcase the diverse artists, collectors, and curators who are creating and sharing their NFTs on Gallery. Roope Rainisto, a Finnish artist and former designer, intentionally evokes a sense of unease through his work. His images often blend the absurd, the deeply personal, and the strikingly surreal. His transition into AI photography is quite unique, positioning him as a prominent figure in the NFT and AI art communitie...
GALLERYGallery raises $2.69M to build the curation and social layer for NFTs
NFTs are on a meteoric rise. Today, more than two million wallets own NFTs. The industry has surpassed $10B in transaction volume this year. The most influential creators and brands are piling in and there are no signs of slowing down. For those who have been watching closely—it's no surprise. We are in the midst of a monumental shift: we now spend more and more time online, our digital identities matter more than ever, and for the first time in history, we are able to truly own digital ...
Share **your** collection.
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When Gallery was first born as a side project, we started with a key insight: there was a missing element of tasteful design and branding in the way NFTs were shared and displayed. While touted as cultural legos on the internet, the primary forms of consumption were on marketplaces more akin to a big box retailer or bargain bin.
Gallery took a stand — we created a clean, minimal way to share your NFTs. From the very start, early members were drawn to the negative space and focus on the art even despite minimal functionality. All that to say thoughtful design has been core to our DNA since day one.
While the existing brand took us far, we started to reach its limits as we set our sights on scaling our reach and surface area. How would our brand extend into music, communities, and lived experiences? Which is why we worked with our friends at Mouthwash Studio to create our new, elevated, and refined identity.
In order to build a cohesive identity, we began with understanding our why.
A few things we fundamentally believe:
All humans seek to express themselves and to be seen — no matter physical or digital.
All humans desire connection and belonging with whom they share tastes, interests, and values.
The NFTs we own are incredible tools to both express our identity online and find our people.
Therefore, Gallery is where you bring your collections to life for others to see and celebrate. And where your collection serves as a beacon to connect with others.
Gallery is the canvas on which you can paint who you are, the things you love, and the communities you belong to. We aim to weave that sentiment throughout everything we do. Our greatest strength is the ability to offer self-expression through ownership.
We collaborated with the Mouthwash team to develop an integrated system to visually articulate this vision in everything we do.
BRAND TRAITS
To start, we set out to define our strategy and understand the characteristics that make us who we are.
We narrowed things down to four qualities:
Our brand should represent the way we believe creating and collecting NFTs feels like on Gallery — the words above got us as close as possible.
LOGO
We’ve retained the simplicity of our logo but updated the typeface to infuse a more graphic and archival feel. The brackets both symbolically and functionally allow collections to be the hero while elements of the brand still remain present in the background.
TYPE
We selected two typefaces to be used across our brand. For the Gallery word mark and primary headlines, we use GT Alpina from the Grilli Type foundry, which features serifs that convey a sense of timelessness and print-like quality that brings distinction to featured NFTs and collections. Diatype from Swiss Foundry Dinamo functions in secondary headlines and body copy to offer a viewing experience that is familiar and distinct.
COLORS
Our approach to brand colors is stripped back and unassuming. Reinforcing our brand goal of positioning your NFTs first, our color palette is made up of primarily off-whites and off-blacks to best supplement the works displayed. We use a Web 1.0-inspired Hyper Blue to call out important information and highlight product details.
See this in action in our app and socials today.
To commemorate this milestone in our project’s history on the blockchain we’d love a little help from our community.
We’re creating a Community Poster and inviting our members to sign it like they would a guestbook or yearbook. After the signing period, we will make the final product available to mint as a commemorative token.
Our members will see an invitation in the banner at the top of the screen upon signing in to Gallery. The Poster will be available to sign via FigJam for approximately 1 week. Additional details and updates will be shared on our Twitter and Discord.
Gallery members: sign in to your account and leave us a note on our poster 🤍
Special thanks to the team at Mouthwash for all the love and care they put into Gallery’s new look: Ben Mingo, Alex Tan, Mackenzie Freemire, Abe Campillo, Shayna Fowler, Jason Annas, John Burgess, Alice Otieno, and others. A true joy and privilege to collaborate with. Check out the rest of their work at mouthwash.studio.
When Gallery was first born as a side project, we started with a key insight: there was a missing element of tasteful design and branding in the way NFTs were shared and displayed. While touted as cultural legos on the internet, the primary forms of consumption were on marketplaces more akin to a big box retailer or bargain bin.
Gallery took a stand — we created a clean, minimal way to share your NFTs. From the very start, early members were drawn to the negative space and focus on the art even despite minimal functionality. All that to say thoughtful design has been core to our DNA since day one.
While the existing brand took us far, we started to reach its limits as we set our sights on scaling our reach and surface area. How would our brand extend into music, communities, and lived experiences? Which is why we worked with our friends at Mouthwash Studio to create our new, elevated, and refined identity.
In order to build a cohesive identity, we began with understanding our why.
A few things we fundamentally believe:
All humans seek to express themselves and to be seen — no matter physical or digital.
All humans desire connection and belonging with whom they share tastes, interests, and values.
The NFTs we own are incredible tools to both express our identity online and find our people.
Therefore, Gallery is where you bring your collections to life for others to see and celebrate. And where your collection serves as a beacon to connect with others.
Gallery is the canvas on which you can paint who you are, the things you love, and the communities you belong to. We aim to weave that sentiment throughout everything we do. Our greatest strength is the ability to offer self-expression through ownership.
We collaborated with the Mouthwash team to develop an integrated system to visually articulate this vision in everything we do.
BRAND TRAITS
To start, we set out to define our strategy and understand the characteristics that make us who we are.
We narrowed things down to four qualities:
Our brand should represent the way we believe creating and collecting NFTs feels like on Gallery — the words above got us as close as possible.
LOGO
We’ve retained the simplicity of our logo but updated the typeface to infuse a more graphic and archival feel. The brackets both symbolically and functionally allow collections to be the hero while elements of the brand still remain present in the background.
TYPE
We selected two typefaces to be used across our brand. For the Gallery word mark and primary headlines, we use GT Alpina from the Grilli Type foundry, which features serifs that convey a sense of timelessness and print-like quality that brings distinction to featured NFTs and collections. Diatype from Swiss Foundry Dinamo functions in secondary headlines and body copy to offer a viewing experience that is familiar and distinct.
COLORS
Our approach to brand colors is stripped back and unassuming. Reinforcing our brand goal of positioning your NFTs first, our color palette is made up of primarily off-whites and off-blacks to best supplement the works displayed. We use a Web 1.0-inspired Hyper Blue to call out important information and highlight product details.
See this in action in our app and socials today.
To commemorate this milestone in our project’s history on the blockchain we’d love a little help from our community.
We’re creating a Community Poster and inviting our members to sign it like they would a guestbook or yearbook. After the signing period, we will make the final product available to mint as a commemorative token.
Our members will see an invitation in the banner at the top of the screen upon signing in to Gallery. The Poster will be available to sign via FigJam for approximately 1 week. Additional details and updates will be shared on our Twitter and Discord.
Gallery members: sign in to your account and leave us a note on our poster 🤍
Special thanks to the team at Mouthwash for all the love and care they put into Gallery’s new look: Ben Mingo, Alex Tan, Mackenzie Freemire, Abe Campillo, Shayna Fowler, Jason Annas, John Burgess, Alice Otieno, and others. A true joy and privilege to collaborate with. Check out the rest of their work at mouthwash.studio.
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