Dear all,
XFondo Whistler number 4 is not far away, so it's time to get the 2025 ambassador welcome notes out!
Don't tell anyone, but XFondo is our favourite event to put on, and not because we end up getting a chunk more sleep. It's a let-your-hair-down style community-centric biking event where riders get to play silly-geese on some of the best (and most annoying: Troublesome Rock Garden anyone?) terrain going. Then, we drink beer.
The 4 types of ground - road, dirt, mud, gravel - are meant to be kind(ish) to those who might never have gone past a road bike but are looking for something a little more challenging. And to be totally honest, the riding is really just an excuse to come together, have a good time and shoot the shit with friends, old and new.
TLDR; latest vid to get you a taste of what XFondo all about (1min):
Key info
Name: XFondo Whistler
Location: Start/Finish at Spruce Grove, Whistler BC
Date: 3rd weekend in June (2025 event on Sat June 14th with shakeout rides etc Friday)
Distance: 46k ("Shorter"), 60k ("Longer"), 73k ("Shit that was long!" aka "Shlong")
For: Predominantly gravel bikes, also welcomes MTB eg hardtails
USP: "Ride everything", eg road, gravel, trail, dirt - on one course to provide a real test of your skills. Also, just for fun, riders run a short distance to their bikes at the start ("Le Mans start", in honour of the famous motor race).
Season 4: This year, the look and feel goes back to our roots. Photos are black / white, big red lettering dominates headlines, all kinds of Led Zepp & White Stripes homage
Logos, branding elements & style guide
You'll find vector logos as well as simple low-res logos for social media here.
Taglines
Taglines we use: "Dare to be dirty", "Ride everything", "Road, gravel, trail, dirt"
Style guide
Fonts & usage
Website (has course maps, details, newbie guides etc)
Photos
Find photos organized by year and photographer name
Videos
Find the most recent XFondo footage, including pre-made social reels.
Social
You'll find us on X, facebook and instagram @itsxfondo
Hashtag: #xfondo
Causes
XFondo is proud to support community initiatives. As well as partnering with many local suppliers, vendors and sponsors, we champion several banner causes:
Moosehide Campaign - (Indigenous-led grassroots movement to engage men and boys in ending violence towards women and children). XFondo riders are all given a vegan moosehide pin to help spread the conversation.
Same Game Challenge - (internal organizational gender equity). As an events company, we are enrolled in the federally-funded Women and Sport program The Same Game Challenge for 2024. Our goal is to better understand how we, as an events operator, can support, encourage and keep more women in cycling.
WORCA - Whistler Off Road Cycling Association (trail and offroad cycling advocacy). XFondo riders can choose to donate to WORCA during registration and help maintain the lands we ride on.
Zero Waste via AWARE - Association of Whistler Area Residents for the Environment - AWARE help to manage our recycling program and reduce the impact of XFondo as much as possible.
Ambassador badges
Download these and display on your social profile / email / content etc (if you like!)
Discount codes for your audience
You should have already received your discount code. Please reach out to Sal via info@xfondo.com in case of any issues.
Feel free to share this code with those you interact with!
Final note!
Thank you thank you thank you for being a part of this community and XFondo effort. At the end of the day, we all just want to see more people on bikes and a provide a small antidote for a world that can feel overly serious and whatnot these days. Friday mindset thinking, if you will.
In the meantime, check out the WhatsApp group for further updates, grab an early-week beerio and crank some tunes . All that's left is to look forward to June - it's gonna be even more of a doozy with you in tow.
Yours in dirt,
The XFondo team, spearheaded by Yogi the "half day huh" dog.
