• it’s live: no downtime

• there’s distribution and an audience: followers, readers, wallets, chains

• there’s participation: the transaction is the post

• there’s scoring/metrics: public pnl, alpha, hit ratios, onchain reputation, leaderboards, trading volume, market cap

• there are new formats: live mints, co-buying streams, prediction slates, onchain scavenger hunts, trading competitions, icm, copy trading

blockspace is a new medium. onchain turns “content about actions” into “actions as content,” and it pays out at the moment of action. that’s what onchain entertainment feels like as apps like farcaster, tryfomo, share, and clicker start to get some traction. they let people publicly share onchain activity for fun, for learning, and for money. as more assets and actions move onchain—mints, tickets, collectibles, equities—the pie gets bigger. more things to do. more things to watch. more things to "copy trade".

look at how instagram and tiktok work. there are people who just vibe. there are people who create for fun. and there are people who go pro and monetize through ads, referrals, or their own products. it’s a big clunky loop: attention → conversion → payout. onchain bakes that loop into one click: the post is the action, the “link” is a smart contract, and when someone copies you, it runs the transaction, pays splits instantly, and logs the receipts for everyone to see. revenue is native.

the feed is literally the ledger. at scale, if you have a 10 million followers and you buy something, people can just buy it with you. works for tokens and nfts, sure, but also tickets, physical collectibles, equities, whatever. as financial stuff comes onchain first, this gets powerful fast.

your track record is your record. if you’re good at identifying early meme coins, or you can bet well on prediction markets, or you just have taste on zora, that shows up in your history. people can evaluate it. they can copy you because the thing you did is real and provable. it’s alpha, but it’s also entertainment, the same way pack openings and live reveals are entertainment. courtyard is literally doing gotcha for pokemon packs onchain.

and it maps to real skills. some people are great at picking, others at timing, others at curation. onchain turns those skills into programmable, shareable actions with built-in monetization. it’s cleaner incentive-wise because attribution and revenue splits can live in the contract, not in a backroom ad deal.

zooming out, this plugs into the same human psychology that made sports betting explode. it’s the mix of stakes, spectacle, and story. but now the scoreboard isn’t a follower count but a verifiable pnl, a win-rate, a mints-hit ratio. people can move up the ladder on merit, not just aesthetics. the social graph gets a spine.

prestige now comes from excellence.

of course, it’s not all upside. copy-trading has risk. people can spam. wash trading exists. front-running and perverse incentives are real. but these are design problems, not fatal flaws. the same way web2 learned to fight spam and clickbait, onchain can learn to fight wash and bait.

zora shows a clean version of this with media. you post, people collect. not everything needs to be alpha. sometimes it’s just taste. sometimes it’s art. sometimes it’s the vibe of doing things together, publicly, with skin in the game. and because it’s onchain, a community can build on top with different variants of leaderboards, feeds, copy rails, reputation, and alerts, without an api.

if you believe more things come onchain—and i do—this is where the puck goes. first money and assets, then shopping and tickets, then more of culture. the more native the actions get, the more native the monetization becomes. the creator economy stops renting its rails from ad networks and starts owning its flows. people share what they do. others do it with them.

it’s entertainment. it’s social, but with proof. and it’s early. we’re just starting to feel out what it means to treat blockspace like a stage. my bet: we get a wave of new apps that make “do, share, copy, pay” feel as natural as “post, like, follow.”