Always enter the conversation already occurring in the customer’s mind.― Dan S. Kennedy

In the last six months, I’ve participated in over 147 NFT Projects through my social media management company NFT Pump.

I’ve assisted 10,000 piece projects in selling out.

I’ve also been involved in projects that do not connect with anyone. And go months without a single sale.

**It’s not fun having the second type of project. **You’ve likely put a lot of work and passion into yours, so you must do everything in your power to prevent it from falling flat.

The strategies I’m going to present are the ones rarely being used.

To give your project the advantage it needs,** you need to take things up a notch with expert-level marketing.**

These days, anyone can call themselves a promoter.

When someone tells you they are a promoter or do marketing, it can mean anything.

It can be somebody who hands out flyers on the sidewalk.

It can be someone who re-sells fake Twitter followers.

These “promoters” have their place, but to give your project the best chance of success, you should work with a marketer who has spent decades learning all there is to know about the psychology of influence, communication, and selling.

Someone who has learned by testing concepts and media variations with hundreds of thousands of Ad dollars across a diverse group of businesses and platforms.

If you can’t find or afford someone like this, you have to learn all you can yourself, so you can manage the abundance of amateur marketing vendors out there.

An important concept to start with is “positioning” or getting inside your customer's mind …

Most NFT marketers look at a project and then logically put together a marketing campaign to get across the appropriate information and benefits.

According to advertising legends Al Reis & Jack Trout, a marketer must practice ignoring conventional logic.

Logic leads us to believe we will find the best marketing ideas inside ourselves or inside the details of the product.

This is not true.

The best marketing ideas which will lead to the most sales are found** inside the customer's head.**

A classic example of this was 7-UP in the 1960s. During this time, lemon-lime soda was not in people's minds. When people thought of a soft drink, they thought of cola.

Early advertising for 7-Up was: “Seven natural flavors blended into a savory, flavoury drink with a real wallop.” This descriptive and boring marketing kept their business stagnant.

One day, they hired a hot ad agency and decided to try something new.

Since Cola was already in people’s minds, 7-Up started advertising themselves as the “Un-Cola.”

The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Within a few months the ads sent 7UP sales skyrocketing.

A more recent example of this effect is the popularity of derivative ape NFTs in 2021. Since the original BAYC NFTs were all over the media and trending, they were in people’s minds.

The Ape derivative market had success because savvy marketers knew they could hitch a ride on the headspace the Bored Apes were occupying in the public. [I am NOT suggesting you make another ape NFT]

Most modern “marketers” do not even consider this or understand this basic principle of “positioning.”

If you can align the marketing of your NFT art, utility, and community with what is already in the minds of collectors, you’ll have a big advantage.

*PRACTICE: Before marketing your NFT, brainstorm with your team to find out ****what is already in people's minds in relation to aspects of your project. ***(You can do research by reading comments on NFT subreddits, NFT Community tweets, and Quora questions...)

“They don’t care how much you know, until they know how much you care.” — Cavett Robert

The NFT space is full of scammers, hackers, and hustlers.

The best way to separate yourself from these fiends — as a trusted professional — is through Trust-Based Marketing.

Answer this: After purchase, how long would you like a buyer to hold onto your NFT?

1 week? **3 months? **Years?

The right answer is: forever.

The person who buys your NFT is the same as your customer. You should never want your customers to hand in their membership cards. If they want to do that, it means you dropped the ball.

That’s how you have to think of the people in your NFT Community.

**Each one is a potential lifelong supporter of your art and vision. **Make a plan to keep them for life.

With this frame of mind, would you invite your lifelong supporter to communicate with you on Discord, … only to have a chatbot greet them with a childish meme and make provoking noises at them!

Even worse, **would you hire a mod from Fiverr to hang out with them? **[How dare you!]

There are a lot of aspects of an NFT project to manage, so it’s easy to tell yourself, ‘I’m just going to outsource this…”

The one thing you can’t outsource is the personal connection with your community members.

Treat your new Discord community members as if they’re stepping into your living room. Make sure they have a beer, some smoke, and stay awhile.

PRACTICE: Before driving traffic to your NFT community, come up with a hospitality system for taking care of your new community members. What is your first interaction with them? How will you make them feel welcome? (You can start by asking them questions and being genuinely curious about their interests, not trying to sell them something…)

“… build a list of prospects who are interested in subjects that you are expert at. Then send them material online and off that consistently reinforce your expert knowledge.” — Dan S. Kennedy

Forget the idea that you’re just going to send out some tweets and because your art is so dope, people are going to spend 5 ETH on it.

**If you want to have a successful mint, you need to spend time with people **one by one (being generous, giving value) until they feel so involved and inspired that they want their friends to experience it too.

That’s how you build a lasting community. Not by bribing people to invite others.

I**f your NFT is focused on charity and is donating to save crocodiles, you better be passionate about the cause; write, recruit, **and know all the players and details.

It’s the same if your NFT has a utility.** You have to build up an archive of content and expertise around that utility.** Let’s say your NFT has a unique eco-friendly staking system.

You must put out content and take questions and get in discussions with others who are interested in staking systems too.

That way, by the time your NFT drops, the right niche buyers know you, trust you and are excited by your enthusiasm.

*PRACTICE: ****Determine what subject will be the main focus of your NFT project. ****How can you consistently put out various media-related content in the lead-up to your drop? *Can you appear on podcasts? How about writing several medium articles on the subject and promoting them? Or make a series of emotionally powerful videos about your cause on Tiktok?

The people who made the real money in the gold rush were those who sold the maps, the tools, and the clothing.

In the 100+ NFT Projects I’ve participated in, one thing surprises me the most. There are very few projects with a utility providing benefits for other projects.

Even as crypto markets and overall sales of NFTs decline,** the number of minted NFT Projects continues to soar.** The community continues to grow. A strong Community2Community (or C2C) ecosystem is an important next stage for NFTs.

One NFT featuring a utility useful to the NFT Community is Icy Tools NFT. By holding one of their Icy Founders club NFTs, you get full access to their NFT data analytic tools.

Their charts and whale tracking features are great for projects trying to target specific buyers and observe trends.

*PRACTICE: ****Think of ways your project can benefit other communities and projects. ***It doesn’t have to be elaborate. It can be as simple as an NFT ETH Gas fee tracker branded with your art. By selling your NFTs to other project teams, you appeal to a need and not just FOMO.

For now, these are the most important marketing concepts that are being under-utilized by NFT Projects. Please put your powerful mind on them.

I hope you found new information in this and if there’s anything you feel should be added,** leave a comment.**

By taking what I’ve taught you, you are more prepared to face the realities of successfully marketing your NFT or other projects.

By the way, if you want a cool service to save you time and lend a hand with your exposure on Twitter, I invite you to check out NFTPump.io.

We have an expert-level newsletter where you can get authentic and valuable marketing tips in future articles like this one.

Also, on the site, you can buy marketing support packages where my team manages and promotes your NFTs on Twitter. Please go and check it out.

Always enter the conversation already occurring in the customer’s mind.― Dan S. Kennedy

In the last six months, I’ve participated in over 147 NFT Projects through my social media management company NFT Pump.

I’ve assisted 10,000 piece projects in selling out.

I’ve also been involved in projects that do not connect with anyone. And go months without a single sale.

**It’s not fun having the second type of project. **You’ve likely put a lot of work and passion into yours, so you must do everything in your power to prevent it from falling flat.

The strategies I’m going to present are the ones rarely being used.

To give your project the advantage it needs,** you need to take things up a notch with expert-level marketing.**

These days, anyone can call themselves a promoter.

When someone tells you they are a promoter or do marketing, it can mean anything.

It can be somebody who hands out flyers on the sidewalk.

It can be someone who re-sells fake Twitter followers.

These “promoters” have their place, but to give your project the best chance of success, you should work with a marketer who has spent decades learning all there is to know about the psychology of influence, communication, and selling.

Someone who has learned by testing concepts and media variations with hundreds of thousands of Ad dollars across a diverse group of businesses and platforms.

If you can’t find or afford someone like this, you have to learn all you can yourself, so you can manage the abundance of amateur marketing vendors out there.

An important concept to start with is “positioning” or getting inside your customer's mind …

Most NFT marketers look at a project and then logically put together a marketing campaign to get across the appropriate information and benefits.

According to advertising legends Al Reis & Jack Trout, a marketer must practice ignoring conventional logic.

Logic leads us to believe we will find the best marketing ideas inside ourselves or inside the details of the product.

This is not true.

The best marketing ideas which will lead to the most sales are found** inside the customer's head.**

A classic example of this was 7-UP in the 1960s. During this time, lemon-lime soda was not in people's minds. When people thought of a soft drink, they thought of cola.

Early advertising for 7-Up was: “Seven natural flavors blended into a savory, flavoury drink with a real wallop.” This descriptive and boring marketing kept their business stagnant.

One day, they hired a hot ad agency and decided to try something new.

Since Cola was already in people’s minds, 7-Up started advertising themselves as the “Un-Cola.”

The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Within a few months the ads sent 7UP sales skyrocketing.

A more recent example of this effect is the popularity of derivative ape NFTs in 2021. Since the original BAYC NFTs were all over the media and trending, they were in people’s minds.

The Ape derivative market had success because savvy marketers knew they could hitch a ride on the headspace the Bored Apes were occupying in the public. [I am NOT suggesting you make another ape NFT]

Most modern “marketers” do not even consider this or understand this basic principle of “positioning.”

If you can align the marketing of your NFT art, utility, and community with what is already in the minds of collectors, you’ll have a big advantage.

*PRACTICE: Before marketing your NFT, brainstorm with your team to find out ****what is already in people's minds in relation to aspects of your project. ***(You can do research by reading comments on NFT subreddits, NFT Community tweets, and Quora questions...)

“They don’t care how much you know, until they know how much you care.” — Cavett Robert

The NFT space is full of scammers, hackers, and hustlers.

The best way to separate yourself from these fiends — as a trusted professional — is through Trust-Based Marketing.

Answer this: After purchase, how long would you like a buyer to hold onto your NFT?

1 week? **3 months? **Years?

The right answer is: forever.

The person who buys your NFT is the same as your customer. You should never want your customers to hand in their membership cards. If they want to do that, it means you dropped the ball.

That’s how you have to think of the people in your NFT Community.

**Each one is a potential lifelong supporter of your art and vision. **Make a plan to keep them for life.

With this frame of mind, would you invite your lifelong supporter to communicate with you on Discord, … only to have a chatbot greet them with a childish meme and make provoking noises at them!

Even worse, **would you hire a mod from Fiverr to hang out with them? **[How dare you!]

There are a lot of aspects of an NFT project to manage, so it’s easy to tell yourself, ‘I’m just going to outsource this…”

The one thing you can’t outsource is the personal connection with your community members.

Treat your new Discord community members as if they’re stepping into your living room. Make sure they have a beer, some smoke, and stay awhile.

PRACTICE: Before driving traffic to your NFT community, come up with a hospitality system for taking care of your new community members. What is your first interaction with them? How will you make them feel welcome? (You can start by asking them questions and being genuinely curious about their interests, not trying to sell them something…)

“… build a list of prospects who are interested in subjects that you are expert at. Then send them material online and off that consistently reinforce your expert knowledge.” — Dan S. Kennedy

Forget the idea that you’re just going to send out some tweets and because your art is so dope, people are going to spend 5 ETH on it.

**If you want to have a successful mint, you need to spend time with people **one by one (being generous, giving value) until they feel so involved and inspired that they want their friends to experience it too.

That’s how you build a lasting community. Not by bribing people to invite others.

I**f your NFT is focused on charity and is donating to save crocodiles, you better be passionate about the cause; write, recruit, **and know all the players and details.

It’s the same if your NFT has a utility.** You have to build up an archive of content and expertise around that utility.** Let’s say your NFT has a unique eco-friendly staking system.

You must put out content and take questions and get in discussions with others who are interested in staking systems too.

That way, by the time your NFT drops, the right niche buyers know you, trust you and are excited by your enthusiasm.

*PRACTICE: ****Determine what subject will be the main focus of your NFT project. ****How can you consistently put out various media-related content in the lead-up to your drop? *Can you appear on podcasts? How about writing several medium articles on the subject and promoting them? Or make a series of emotionally powerful videos about your cause on Tiktok?

The people who made the real money in the gold rush were those who sold the maps, the tools, and the clothing.

In the 100+ NFT Projects I’ve participated in, one thing surprises me the most. There are very few projects with a utility providing benefits for other projects.

Even as crypto markets and overall sales of NFTs decline,** the number of minted NFT Projects continues to soar.** The community continues to grow. A strong Community2Community (or C2C) ecosystem is an important next stage for NFTs.

One NFT featuring a utility useful to the NFT Community is Icy Tools NFT. By holding one of their Icy Founders club NFTs, you get full access to their NFT data analytic tools.

Their charts and whale tracking features are great for projects trying to target specific buyers and observe trends.

*PRACTICE: ****Think of ways your project can benefit other communities and projects. ***It doesn’t have to be elaborate. It can be as simple as an NFT ETH Gas fee tracker branded with your art. By selling your NFTs to other project teams, you appeal to a need and not just FOMO.

For now, these are the most important marketing concepts that are being under-utilized by NFT Projects. Please put your powerful mind on them.

I hope you found new information in this and if there’s anything you feel should be added,** leave a comment.**

By taking what I’ve taught you, you are more prepared to face the realities of successfully marketing your NFT or other projects.

By the way, if you want a cool service to save you time and lend a hand with your exposure on Twitter, I invite you to check out NFTPump.io.

We have an expert-level newsletter where you can get authentic and valuable marketing tips in future articles like this one.

Also, on the site, you can buy marketing support packages where my team manages and promotes your NFTs on Twitter. Please go and check it out.