Digital fashion is no longer a fringe experiment—it’s a full-blown movement reshaping how we define identity, creativity, and commerce. With over 1.6 billion virtual items sold across platforms like Roblox and Fortnite, the digital fashion industry is already generating revenues on par with legacy houses like Burberry. But beyond the big numbers is a bigger shift: the decentralization of fashion itself. At the forefront of this revolution is SYKY, the Web3 fashion platform founded by former Ralph Lauren and Burberry exec Alice Delahunt.

SYKY (pronounced “psyche”) is a community-driven collective empowering emerging designers from across the globe. Through its incubator program and creative infrastructure, SYKY is democratizing access to the tools, knowledge, and visibility once reserved for insiders. Mentorship from heavyweights like Megan Kaspar and Mark Tadashi, plus partnerships with traditional brands like Calvin Klein during New York Fashion Week, highlight SYKY’s mission to bridge digital and physical fashion worlds—not just disrupt them.

What makes SYKY stand out is its commitment to the long game. The platform offers weekly insights on digital trend cycles, quarterly reports diving into themes like AI’s impact on creativity, and hosts IRL experiences—events and workshops that create meaningful community beyond the screen. Its collective includes standout talents like Stephy Fung and Nexberries from Nigeria, designers redefining silhouette, material, and imagination for the digital age. With technology powering everything from wearables and digital twins to blockchain-based provenance, SYKY is building more than a brand—it’s building infrastructure for a more inclusive, expressive, and creator-led fashion economy.

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