How can the ideal life in small red books, sounds? How can indoor space beauty and functional convergence be achieved? What are they discussing when young people discuss “life” and “American”? What roles have emerged in this lively and sustained discussion, and how do the brands take control of their own words? In response to this question, between the end of 2022 and the beginning of 2023, the Landboard visited dozens of independent designers’ work rooms and, in the following days, the brand...