Starknet announced their Provisions Program this week, and for the third time they have failed to read the room with their developer and user communities hurt their brand. Their airdrop provision rode completely against the expectations of their community.

They have a pattern of miscommunication that holds their ecosystem back and erodes trust, despite building incredible technology. Even if their approach can often be viewed as rational, they miss the openness and transparency that is an important part of what it means to be a trusted player in crypto.

In the Starknet ecosystem, where an airdrop was hinted many times, participants were left in the dark about what counts as a real contribution. In the end, many of them were left feeling unfairly left out by the ultimate provision strategy.

How could airdrop provisions be improved?

On the other side of the spectrum, Rainbow Wallet has been testing out a points program. There is some frustration with this approach as well, as many have noted that points do not equal token redemptions. People ask whether Rainbow is just teasing a drop that will never happen in order to boost their metrics.

But if Rainbow is able to turn their points program into a sustainable loyalty program that rewards loyalty with ownership, then this will turn out to be a high integrity play compared to traditional airdrops – by articulating the types of actions that deserve ownership rewards. This is how crypto can turn loyalty programs into ownership, which is not possible in web2.

Project leads want to reward users with ownership – that's the thesis of the Ownership Economy – through programmable tokenization that can be distributed at scale.

The question is how to go about doing it. I'd like to see more experiments like Rainbows that turn into the option for token redemption. Having clear guides for contributions is likely to lead to better user behavior, and therefore a more sophisticated form of loyalty rewards within crypto.

In Stack's Twitter bio, I described us working on "A new standard for community engagement and asset distribution, to enhance transparency, fairness, and user experience in online communities."

The reason is that I think that moving away from opaque airdrops into something that looks more like loyalty rewards is a good move for the ecosystem.

Starknet announced their Provisions Program this week, and for the third time they have failed to read the room with their developer and user communities hurt their brand. Their airdrop provision rode completely against the expectations of their community.

They have a pattern of miscommunication that holds their ecosystem back and erodes trust, despite building incredible technology. Even if their approach can often be viewed as rational, they miss the openness and transparency that is an important part of what it means to be a trusted player in crypto.

In the Starknet ecosystem, where an airdrop was hinted many times, participants were left in the dark about what counts as a real contribution. In the end, many of them were left feeling unfairly left out by the ultimate provision strategy.

How could airdrop provisions be improved?

On the other side of the spectrum, Rainbow Wallet has been testing out a points program. There is some frustration with this approach as well, as many have noted that points do not equal token redemptions. People ask whether Rainbow is just teasing a drop that will never happen in order to boost their metrics.

But if Rainbow is able to turn their points program into a sustainable loyalty program that rewards loyalty with ownership, then this will turn out to be a high integrity play compared to traditional airdrops – by articulating the types of actions that deserve ownership rewards. This is how crypto can turn loyalty programs into ownership, which is not possible in web2.

Project leads want to reward users with ownership – that's the thesis of the Ownership Economy – through programmable tokenization that can be distributed at scale.

The question is how to go about doing it. I'd like to see more experiments like Rainbows that turn into the option for token redemption. Having clear guides for contributions is likely to lead to better user behavior, and therefore a more sophisticated form of loyalty rewards within crypto.

In Stack's Twitter bio, I described us working on "A new standard for community engagement and asset distribution, to enhance transparency, fairness, and user experience in online communities."

The reason is that I think that moving away from opaque airdrops into something that looks more like loyalty rewards is a good move for the ecosystem.