Yesterday afternoon, I sat down to talk shop with a fellow consultant—let’s call him Chris (because that’s his actual name). As the business conversation wound down and talk turned to trivial bits of this and that, Chris mentioned that he has recently begun learning how to play the guitar. What he said next gave me one of those insights that sits at the intersection of aha and but of course. Chris told me how valuable it has been for him to be a beginner at something. So much so that next he may teach himself how to write code.

We’re all experts at something. Some of you reading this may be strategy experts, marketing experts, innovation experts or digital transformation experts. Others may have deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency.

Expertise is good.

Expertise is necessary.

When I choose a lawyer, doctor, or accountant, I expect them to be at the top of their game; I’d imagine you do too. When I bring a business analyst or data scientist into a client engagement, I expect that they have a firm grasp of current best practices and can deliver the value my clients expect.

But being a beginner is necessary too.

Why?

Because with expertise comes the curse of knowledge—the inability to see the subject of our expertise from the perspective of less expert others; a jaded perspective that suffers from a deeply ingrained set of assumptions about how things are and how they are meant to be; a distorted view through an overused lens; a less-than-helpful lack of empathy for the novice.

I often note this kind of thing among my peers in technology and transformation—the hyper-connected insiders always on the hunt for the next big thing, who often declare a tool, technology or platform old news long before the mainstream population has adopted it as their own. I’ve been guilty of this myself. And as someone with a 30-year track record, I can sometimes forget that the concepts, approaches, and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of business transformation.

Becoming a beginner reminds you of what it’s like to view something through a new lens. What it’s like to tackle a fresh challenge. How it feels to accomplish something for the first time. And frankly, how it feels to struggle with a concept, task, or skill that you haven’t yet mastered.

Becoming a beginner reminds you that expertise is a gift—and also a curse. A thing hard-won over time and through a daunting amount of hard work. And a thing to keep in check by constantly reexamining it as if it were something truly new. Because to others, it is.

So, what should you begin?

Almost anything will do—pick up an instrument you’ve never played or a paintbrush you’ve never held. Learn more about wine, filmmaking or even bookkeeping. Whatever suits your style.

For certain, any of these things will open your eyes to new possibilities. Or reinforce the fact that the world has never been so ripe with change. That just about every day brings new developments, disruptive changes, revolutionary or even just evolutionary ideas that bear consideration. Go through your workday with your blinders off and become a beginner at all the things that lie just outside your core area of expertise.

You just might become a better expert in the process.

August 21, 2012

Yesterday afternoon, I sat down to talk shop with a fellow consultant—let’s call him Chris (because that’s his actual name). As the business conversation wound down and talk turned to trivial bits of this and that, Chris mentioned that he has recently begun learning how to play the guitar. What he said next gave me one of those insights that sits at the intersection of aha and but of course. Chris told me how valuable it has been for him to be a beginner at something. So much so that next he may teach himself how to write code.

We’re all experts at something. Some of you reading this may be strategy experts, marketing experts, innovation experts or digital transformation experts. Others may have deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency.

Expertise is good.

Expertise is necessary.

When I choose a lawyer, doctor, or accountant, I expect them to be at the top of their game; I’d imagine you do too. When I bring a business analyst or data scientist into a client engagement, I expect that they have a firm grasp of current best practices and can deliver the value my clients expect.

But being a beginner is necessary too.

Why?

Because with expertise comes the curse of knowledge—the inability to see the subject of our expertise from the perspective of less expert others; a jaded perspective that suffers from a deeply ingrained set of assumptions about how things are and how they are meant to be; a distorted view through an overused lens; a less-than-helpful lack of empathy for the novice.

I often note this kind of thing among my peers in technology and transformation—the hyper-connected insiders always on the hunt for the next big thing, who often declare a tool, technology or platform old news long before the mainstream population has adopted it as their own. I’ve been guilty of this myself. And as someone with a 30-year track record, I can sometimes forget that the concepts, approaches, and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of business transformation.

Becoming a beginner reminds you of what it’s like to view something through a new lens. What it’s like to tackle a fresh challenge. How it feels to accomplish something for the first time. And frankly, how it feels to struggle with a concept, task, or skill that you haven’t yet mastered.

Becoming a beginner reminds you that expertise is a gift—and also a curse. A thing hard-won over time and through a daunting amount of hard work. And a thing to keep in check by constantly reexamining it as if it were something truly new. Because to others, it is.

So, what should you begin?

Almost anything will do—pick up an instrument you’ve never played or a paintbrush you’ve never held. Learn more about wine, filmmaking or even bookkeeping. Whatever suits your style.

For certain, any of these things will open your eyes to new possibilities. Or reinforce the fact that the world has never been so ripe with change. That just about every day brings new developments, disruptive changes, revolutionary or even just evolutionary ideas that bear consideration. Go through your workday with your blinders off and become a beginner at all the things that lie just outside your core area of expertise.

You just might become a better expert in the process.

August 21, 2012