Guild

Ink, a new Layer 2 blockchain unleashed by Kraken, built their entire community from the ground up using Guild. By launching two large-scale campaigns - DeFi Training Grounds and Ink Academy - they attracted and activated over 164,000 members on Guild. From developer onboarding to DeFi quests and platform education, Ink used Guild’s creative tooling to structure roles, reward actions, and build meaningful, long-term engagement.

Magic Newton grew their community from zero to over 483,000 members on Guild - a staggering number that reflects one of the most engaged, imaginative, and large-scale web3 activations recently. With a main Guild page and a dedicated campaign hub titled Messages from Above, Magic Newton launched a wide range of quests, quizzes, and collectible NFTs.