Ink, a new Layer 2 blockchain unleashed by Kraken, built their entire community from the ground up using Guild. By launching two large-scale campaigns - DeFi Training Grounds and Ink Academy - they attracted and activated over 164,000 members on Guild. From developer onboarding to DeFi quests and platform education, Ink used Guild’s creative tooling to structure roles, reward actions, and build meaningful, long-term engagement.