Developer Relations (DevRel) has always been about bridging the gap between developers and the technologies they use. Over the past few years, I’ve moved from one hackathon to another—as a hacker, a mentor, and now a DevRel. Even though my experience is still relatively short, I wanted to share some thoughts, as I believe we are witnessing a major shift in how developers interact with DevRel-produced content. To adapt to these changes, we need to evolve our ways of working.