Human desire is mimetic. We want things because people around us want them. We value things because it's valued by the people close to us. If our value formula is predicated on the value formula of random people who happen to be "close" to us, then what everybody thinks valuable would be amplified in value, meaning its value is less than we think. By the same logic, the "worthless" things that are hidden from most people's view are actually worth more than what people value it for. ...